It’s not a secret anymore that email is the most effective marketing channel for online stores and that it outperforms all the other social media platforms that you may be using.
In order to build a meaningful relationship with your customers and keep them coming back to your site, we recommend using an email strategy, so you can engage them with your brand.
For the emails to be effective, it’s essential to have a plan and know what and when to send them something.
Here are five tried and tested ideas you can start using right away.
1. Educate Your Customers
Educating the customers is a powerful technique you can use to show that you care and to get their attention other than having a massive promotion.
You can add value to your relationship with them by sending emails that teach them something about your niche or the products you’re selling specifically.
For example, if you’re selling running shoes, you could send tips for people who run marathons, for those who want to get started as a runner, or content on how to avoid injuries by using proper running shoes.
You get the idea. Take the product you’re selling and think about what topics can be linked to it.
2. Introduce Them to Your Brand
One of the first emails your customers should receive is the one where they get to find out more about your brand, what you stand for, your vision, and what sets you apart from the competition.
This is your chance to stand out and turn a visitor or a one-time customer into a fan or loyal buyer and even get them to spread the word out about your online store.
3. Check In With Them
Some online buyers get frustrated about the fact that it’s hard to get in touch with online retailers after they purchased something from them and they require assistance.
Luckily for you, this represents your chance to stand out.
A few days after their order should have arrived, you can send them an email asking if they received it and if they’re pleased with the products they purchased. Make sure that they can reply directly to the email you sent instead of having to complete a contact form.
4. Re-engaging Stage
Over time, some of your subscribers and customers will lose interest in your emails. The good news is that you can create a campaign to reactivate them, even though that won’t happen with your entire inactive list. At least, in the end, your email list will contain only people who want to stay connected with your brand.
You can start by sending an email to remind them that you miss them or that you’re wondering if you’ve done something that might have upset them. Then, you can follow up with a discount to entice them to purchase from you again.
Lastly, if they still don’t take any action, it’s time to unsubscribe them from your email list by kindly letting them know about it.
5. Reward Loyal Customers
Repeat customers are crucial for online stores, which is why aside from sending regular promotional emails, you should also set up a loyalty program and let them know about it.
Acquiring new customers is much more expensive than selling to existing ones, and so it’s worth spending time crafting a loyalty program so your current customers will spend more money on your online store.
Before setting it up, you need to look at the numbers and determine what type of discounts you can offer. Don’t try to copy what other online retailers are doing because every company is different and what they might be doing won’t work for you as well.
We don’t know how long email marketing will still be the number one acquisition channel for online stores, but nevertheless, you should take advantage of these tips while you can.
If you’re not using email to build relationships with your subscribers and customers, you’re leaving big money on the table. Take action now!
Want more eCommerce tips? Then make sure to read more articles on our blog.