Online shopping has become a common practice for most people who have access to the internet.
Statistics show that, in 2016, more than 1.6 billion people purchased goods or services online. So whatever it is you’re selling, you need to get the word out and start promoting your products to drive traffic to your site and make sales.
In this article, we’re going to show you how to do it.
1. Use Email Marketing
Email marketing is still one of the most effective marketing channels you can use for your online store.
Once you have a sequence set-up, you can automate your email campaigns with the platform of your choice. Here are some email ideas you can use:
- Send out a weekly newsletter where you talk about some of your new products or an offer you have for them;
- Email new subscribers by offering them an incentive to make a purchase;
- Send personalized email based on what your customers already purchased or the items they added to their wishlist.
2. Use Instagram
Instagram is one of the best social media platforms you can use for your online store because of its visual focus. Not to mention the fact that in September 2017, it reached 800 million monthly active users.
Besides sharing images and videos with your products on your profile, you should also tap into the power and influence of bloggers that have a massive following. Reach out to them and see if they would be interested in promoting your product. This tactic works great especially if you sell clothes or accessories.
3. Run a Contest On Facebook
Contests are easy to put together are they are also extremely effective at getting your brand in front of a lot of people with little effort.
The prize should be the product that you want to promote or you can even create a bundle of similar products to give away. To gain as much exposure as possible, organize a “like, share, comment to win” type of contest.
4. Start Blogging
Hubspot found that the more you blog, the more traffic you’re going to bring to your site.
To blog effectively, write content around your products. For example, if you’re selling dresses for special occasions, you can write a post about what to wear to a wedding and how you can style different types of dresses.
The possibilities are endless here. Just take each major product category you have on your site and start creating blog posts around them.
5. Create Facebook Ads
As an advertising platform, Facebook gives you plenty of options that you can use when running ads. We recommend using the Custom Audiences option because these type of ads allow you to tailor them to a very specific audience.
For example, you can create ads to target website visitors that have viewed a specific product in the last month. You can also run an ad to target users that have engaged with certain ads in the past.
1, 2, 3, Promote!
Whether your online store has been up and running for some time now or you’re just getting started, these tips will help you easily promote your products and drive traffic to your site.
Combine all of these ideas for maximum results and to get ahead of your competition.