There are two options when a visitor lands on your product page: you either win them as a customer or you lose them.
This means that how you present and structure your product pages is not important only for search engines, but it can also impact your conversion rates. An excellent product page is one that provides all the necessary information, assurance and motivation so that a visitor becomes a customer.
In this article, we will point out five simple tips that you can use to optimize your product pages and get the most out of them. Let’s get started.
1. Use High-Quality Images
Fact: large, high-quality images are going to help you sell more products.
Using the best product photos is especially important when you’re selling physical goods, such as clothes, gadgets, home decor, or accessories.
High-resolution photos will help the potential customer see every detail. It’s also essential to show all the features of the products from different angles. That way, your visitors won’t have such a hard time deciding whether to make the purchase or not.
2. Focus On The Benefits Of The Products
Good product descriptions should be written with your target market in mind. You should make the copy enticing, descriptive, easy to understand and most importantly, focus on the benefits of the product, and not on the technical aspects.
Use bullet points to highlight the benefits and get the visitors excited about your product you're selling.
Also, don’t forget to include other important information on the product page such as the price, availability, shipping options, size/color, size chart and more.
3. Use Clear Calls-To-Action
The call-to-action button you’re going to use on the product page should be instantly visible when a visitor enters the page.
The color of the button should immediately grab the visitor’s attention so that they can checkout more quickly. As long as the CTA button stands out among the other page elements, then you’re ready to go.
4. Remove The Clutter
Often, eCommerce businesses clutter their product pages because they don’t know which elements drive sales or they’re not quite sure what’s more important to highlight.
Cluttering a product page is going to make your visitors more confused and, in consequence, they will leave your site.
Try to find a combination of essential functionalities and minimalistic, clean design. Remove any information that will not convert visitors into buyers.
5. Build Trust
Every eCommerce business should build trust and confidence through different elements they can use on the product pages.
These elements have the purpose of answering any question the visitor might have about the product. Aside from the information included in the description, such as product quality, sizing, or returns, you should also add a reviews and testimonials section.
Social proof plays a significant role in the conversion rate of an online store.
Going Up Or Going Down?
A product page that is poorly structured and designed will negatively impact your conversion rates, even if you’re selling the best product on the market.
It pays off going that extra mile and to prove your visitors that they can trust your brand.
Don't forget to keep an eye out on our blog to read more tips on how to grow your eCommerce business.