Opening an online business is costly, so that it is necessary to look for the best ways of optimising this investment.
According to recent digital marketing surveys (such as State of B2B Digital Marketing ), the quantity of online clients is no longer a priority. The main concern of any online business should be the QUALITY of its customers.
For achieving this, we offer you 5 simple tips that will be key in getting higher-quality clients.
1. Create quality content
We all know how important “Content Marketing” has been for the last years. Traditional advertisement will rarely bring you quality customers. For this reason, it is crucial to create creative and consistent online content, which can attract and retain potential clients.
It is also important to clearly define what your business is about: you won’t get loyal customers if they don’t understand “the Golden Circle” of your company: the “Why”, the “How” and the “What”. Create an extended “About” page and write your history, your vision, your mission, your values, etc.
2. Optimise your SEO
We all want to easily be found when someone searches for our product or service. That is why is key to understand how SEO works.
3. Improve the speed of your Landing Page
Avoid getting your customers impatient because your landing page takes a long time to load. Some tips for making your website run faster are optimizing the size of your pictures and reducing the number of videos.
4. Get to know more about your clients
Knowing their name and their email is not enough. Create a longer form, so you can determine who your potential clients are. Ask them about their age, geographical area, occupation, how they found our landing page, etc. This information will help you improve your marketing strategies.
5. Adapt to any device
Recent research has shown that we browse with our phone even when there is a computer in the same room. This is why it is so necessary to adapt your landing page to mobile devices, tablets and computers. However, you should not only adapt it, but also optimize it to work as efficient as possible.
By following these simple ideas, your website will attract a better-quality kind of customers. Remember that these tips are not for increasing the number of customer but for improving the sort of clients, those who will provide a higher revenue for your business. If your objective is also increasing the number of viewers, click here.
Want more eCommerce tips? Then make sure to read more articles on our blog .