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Opening an online business is costly, so that it is necessary to look for the best ways of optimising this investment.

For achieving this, we offer you 5 simple tips that will be key in getting higher-quality clients.

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Posted in Best Practices By Blugento Admin

Find out the benefits Design Thinking can bring to your B2B and B2C strategies:

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Posted in Best Practices By Blugento Admin

Most online shoppers will get disappointed if they land on a product page and notice that the item they’ve wanted to purchase is no longer available. Luckily, you can turn their disappointment around and not lose them as customers.

Here’s how to approach sold-out product pages.

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Posted in Online Marketing Best Practices Ecommerce By Blugento Admin

If you want to become a leader in your industry and make more informed decisions, you need to start relying on data-driven facts.

Here are some of the best tips you can use to boost your online store’s growth this year.

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Posted in Online Marketing Best Practices Ecommerce By Blugento Admin

Acquiring new customers is more expensive than retaining the ones you already have.

As a result, successful customer retention programs have excellent ROI and successful businesses concentrate on extending customers' lifetime value .

Then, the question is: What does a successful customer retention strategy look like in the eCommerce industry?

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Posted in Best Practices Ecommerce By shop manager

When you search for something on Google, you probably noticed that each result has a small description. Sometimes it’s short, sometimes it’s long, and sometimes it just looks bad. That is the meta description.

If you want to improve your click-through rate from search results and rank your product pages higher, then you need...

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Posted in Online Marketing Best Practices SEO By shop manager

Customer lifetime value is an essential metric for eCommerce businesses. Why? Because this metric will have a low value if your customers shop only once on your online store and will never return.

This is why you should focus on creating a relationship with one-time buyers and turn them into repeat customers. You won’t be able to turn all your one-time customers into loyal buyers, but this tactic is more cost-effective than trying to get new people to purchase from your site.

Here are the best ways you can use to keep new customers interested in your company.

Nurture Them With Emails

Lead nurturing emails get up to ten times more responses than sales emails. So if you want to keep them engaged with your brand, don’t be pushy by sending promotional emails right from the start.

You can use these ideas for the emails:

  • Customer stories. You should take advantage of user-generated content and send an email where customers share stories about their experience with the products you’re selling. Chances are that some of them will relate to those stories.
  • Educational content. Here you can send some of your best and most helpful blog posts to educate your new customers either about your products or your niche.
  • Entertaining content. Everyone loves entertainment, so if the educational content doesn’t suit your niche, then you can send some funny videos with cats for example if you’re selling cat toys or cat food.
  • Content curation. You don’t need to send your customers emails with links to your blog posts every single time. You can also do a content curation of the best articles in your niche. Make sure that the selection you’ll be making is interesting and helpful for them.

Exceed New Customer Expectations

In order to turn one-time customers into loyal buyers, you need to be different and stand out. How? By using these ideas:

  • Send a thank you email/note. After your customer received the order, we recommend sending them a personalized thank you note and let them know that you are grateful to have them as a customer. If you have too many customers and simply don’t have the time to handwrite the notes, then send them a personalized email. Even though automation may be way easier and quicker, the effect will not be the same.
  • Be proactive. Being proactive shows that you care. Reach out to your new customers and ask them if they need help with the product they bought. This will help you be aware of any potential issues that may have occurred and even avoid negative reviews online.
  • Provide fast customer service. First impressions matter a lot. In eCommerce, they can determine whether a one-time customer will purchase from you again or not. Providing fast customer service, whether on email or social media is one sure way to exceed your customers’ expectations.

Use Retargeting

By using Facebook retargeting pixel, you can retarget all the visitors that have reached the checkout page. That way, you will be able to build a relationship with them outside of email.

Here are some ideas you can use for the ads:

  • Tell them about new products that you’re launching;
  • Promote the new sale you’re having;
  • Create a special “comeback” discount just for them.

Conclusion

Seasonal shoppers are very common around Christmas, Black Friday, Cyber Monday, or during any other periods when you’re having a major sale.

Even though you won’t be able to turn all of your one-time buyers into loyal customers, these tactics will pay off in the long run by helping you build a relationship with them. Some of them will buy from you again, and some will probably tell their friends about you. Either way, it’s a win-win.

Posted in Best Practices Ecommerce By shop manager

When you first start an online store, it may not be as hard to do everything yourself or with the help of a couple of people. It’s quite easy to be up to date with every operational aspect of your business.

But as your business grows, you need to hire more people, and you start realizing that what was working in the beginning, cannot be applied anymore.

That is when you need to start using eCommerce automation because despite how many more employees you’re going to hire, people don’t scale and so only automation can help you achieve sustainable growth.

First, let’s define eCommerce automation.

What Is eCommerce Automation?

Your employees most probably have a lot of small tasks that they need to do every single day. At first glance, they don’t appear to be a huge time waster, but if you combine them, you’ll realize how much time is actually spent on them instead of doing something more productive.

eCommerce automation combines software and processes to reduce redundant tasks and manual workload, it simplifies workflows, and you can also use it to do all kinds of experiments.

Automation can be applied to many different areas, such as orders, marketing, segmentation, tracking, reporting, or promotions.

Now, let’s see why every online store should take advantage of automation when their business starts to grow.

Why You Need To Start Using eCommerce Automation

1. It helps reduce cart abandonment

With automation, it’s easy to retarget people who visited your site but didn’t buy anything. You can use either cart abandonment emails or Facebook ads. For sending the emails, you can use an email platform such as MailChimp.

2. It helps with inventory management

For aspects related to inventory, shipping, or anything else that has to do with the products, automation can save so much time.

You can set up alerts, so you know when certain products are low in stock. That way, you can restock before they run out. Also, you can automate a process that will remove from the site products that have been discounted so you won’t need to do it manually every time.

3. It helps you connect with new customers

Establishing a relationship with new customers right from the beginning is critical. They should receive more than just the invoice for their order. A welcome and thank you email is recommended if you want to connect with them.

With automation, this process can be streamlined without a fuss.

4. It improves customer service

When it comes to automating customer service, we’re not referring to removing human interaction. In ecommerce, automation can help by integrating multiple channels so that your staff has access to previous communication history with every customer.

5. It helps you run promotions more efficiently

The marketing department can benefit from automation as well thanks to the fact that they can be notified whenever inventory for certain products is low and stop promotions for them.

Another scenario is one where new products are added to the site, and so they will be notified to start a promotional campaign.

Conclusion

When it comes to ecommerce automation, you must not forget that it should not replace human interaction. You should still spend time talking back and forth with your customers and have employees resolve any issues they may encounter.

In the end, eCommerce automation should be about eliminating manual work and redundant tasks so that you have more time to experiment and focus on growing your business.

Posted in Best Practices Ecommerce By shop manager

Product images can say a lot about the quality of your products, its features and your brand as a whole. As a result, 50% of online shoppers care more about product images than product descriptions or customer reviews.

This doesn’t mean that the latter ones should be neglected, but it proves that it’s essential to invest in high-quality images as well.

In this post, we’ll walk you through five techniques that every online store should use to edit their product images.

1. Removing The Background

If you’re familiar with Photoshop, then you already know that background removal is one those basic skills that the tool offers.

The reason why it’s recommended to remove the background for your product images is that it will help you keep the focus on the product by making sure that there isn’t going to be any distracting element in the background.

Moreover, it provides consistency if you’ve taken the product images in different scenarios. Background removal is also a simple yet effective technique you can use if you want to go for a minimal look.

2. Adding Gradients

If you want to add drama to your product images or make them a little bit more luxurious, then you need to use gradients.

To mimic the fact that your product is under the spotlight on a stage, you can choose a radial gradient. The effect you’re going to get will set a certain mood and atmosphere, and so the product images will most certainly catch the eye of your visitors.

3. Using Blur

In photography, blur is also known as bokeh. It’s a technique that uses lenses to make certain parts of an image out of focus.

The point of blurring the background is to keep the focus on the product itself, which produces a delightful imagery.

This technique works great not only for products, but also for portrait images, and you want the focus on jewelry or certain accessories, such as glasses, or hats.

4. Adding Shadows

Because online we can only view products on our flat screens, it’s hard to get a feel for how they would look like in real life.

This is where adding shadows can help. By adding subtle shadows below products, you can create the sense of 3D and also add weight to them.

That way, the products can become more tangible to visitors.

5. Adding Reflections

If you’re selling jewelry, sunglasses, tech products, or glassware, then adding reflections to the product images is a must.

Like in the case of using shadows, reflections will also add physicality to the items you’re selling. The mirrored effect given by the reflection will create a clean, sleek look which will help you emphasize a certain part of the product.

Start Shooting

Putting your products in the best light possible is critical if you want to make sales and establish yourself as a trusted brand.

Now that you know the best editing techniques for your product images, you can get to work and apply these tips. You’ll notice how much of a difference the smallest details can make.

Posted in Best Practices By shop manager

Every eCommerce company is in the “people” business. That’s why it’s critical to provide exceptional customer service.

It will not only help you make your customers happy, but on the long-run, it can be used as a marketing strategy, as a powerful customer retention technique, and it can also raise awareness for your brand.

Do you want to stand up to your competitors and wow your customers through customer service? Then you need to apply these tips.

1. Provide Multichannel Support

Nowadays, customers are more impatient than ever which is why they expect to be able to contact online stores through multiple support channels.

Being available on multiple channels will also help your business provide more timely answers to your customers, which is one of the aspects that matters most to online buyers.

To cover all your bases, you should be using:

  • Email;
  • Phone support;
  • Social media;
  • Live chat;
  • Helpdesk.

2. Listen On Social Media

Customers won’t shy away from posting bad reviews about your company on social media. In fact, they will choose this over contacting you directly and trying to solve the problem they encountered.

People are more likely to share their bad experiences instead of the positive ones. So you need to listen to what your customers are saying on social media and be responsive about their complaints.

More than 60% of customers admit that they won’t make any purchase from companies that don’t answer to negative reviews.

3. Track Customer Interactions

To help your customer agents avoid wasting any time and eliminate confusions, you need to keep track of all the customer interactions. That way, everyone will have access to the conversation history with each customer, and they will be able to establish a rapport with them.

Additionally, the data can prove invaluable when trying to determine how to improve your services and increase customer satisfaction.

4. Set Up A Knowledge Base

Creating a knowledge base on the site for your customers is a cost-effective way to provide excellent customer service. In fact, self-service is something that most people prefer, especially if they can find the information they’re looking for.

The only thing that you need to keep in mind is that the knowledge base needs to be done right in order to meet your customers’ expectations.

5. Provide Timely Responses

Fast service is something that most customers desire nowadays. Depending on the customer service channel used, their expectations when it comes to response time can significantly differ.

Here are some examples:

  • For email, more than 70% of customers expect a response time in less than 12 hours;
  • For phone support, 40% of customers expect an immediate response;
  • On social media, more than 70% customers expect a reply in less than two hours.

Responsiveness can influence how people perceive your company so you should try your best to meet their expectations and even exceed them.

Excellent Customer Service Is A Sales Tool

People want a superior experience from the brands they already love but also from brands that they’ve just heard about. A positive customer experience can go a long way, which is why all eCommerce businesses should provide multiple channels for customer interaction.

Empathy and truly understanding customer challenges are also important aspects that set your business apart so if you invest in customer care, loyalty will follow.

Posted in Best Practices Ecommerce By shop manager

When it comes to making a purchase, we’re nothing but rational when we make that decision. That is because our brain is incredibly complex. What influences your customers’ decisions are cognitive biases.

Cognitive biases represent tendencies to think a certain way, even if most of the time they are not the most rational ways of thinking.

It’s important to be aware of them and how the human brain works because it will help you market your products more efficiently.

Here’s how you can use cognitive biases to sell more.

Availability Heuristic

This cognitive bias refers to the fact that people tend to rely more on their recent memory. It’s like a mental shortcut.

This means that people will use recent information to make decisions and form new opinions.

You can apply this concept to your online store by taking advantage of what’s happening in the world and the latest news to market your products. For example, if you sell smartphone accessories, you could have taken advantage of the iPhone X release to create new cases or some cool accessories.

Barnum Effect

This states that people will supposedly believe descriptions that are tailored to them, when in fact, they can be applied to a wide range of people.

That’s why horoscopes seem so incredibly accurate.

You can apply this cognitive bias in eCommerce by creating the message with just one person in mind, which is your ideal customer.

For example, you may be selling protein bars that are sugar-free, so your message will target women who pay attention to what they eat, avoid sugar, and go to the gym as well. This is specific and general at the same time, because there are probably thousands of women in this situation. But it’s only a matter of making each woman feel as if the message was specially crafted for her.

Hyperbolic Discounting

This cognitive bias emphasizes the fact that people tend to prefer immediate payoffs, rather than later ones.

If we’re given two rewards, we’ll prefer the one that would arrive sooner, even if the second one would be much larger.

In eCommerce, you can take advantage of this cognitive bias by offering express shipping, even if it costs more. People are willing to pay for it if it means they’re going to get the products sooner rather than later.

Humor Effect

People tend to remember funny memories and they’re also much more eager to share them with other people.

You can use humor to sell more but only if it feels natural and authentic. If you think you’re forcing it, better not do it at all.

Halo Effect

If we had a positive experience with a certain product, then we’ll be more likely to buy other products from that brand.

For example, you may be extremely pleased with your iPhone, and you decide to buy a MacBook as well, even though you could’ve simply bought a laptop from a different brand, with the same specifications.

You can use this cognitive bias for your online store by determining what your store’s greatest quality is. Is it a particular product, its personality, or the experience you provide for your customers?

Find out what sets you apart and use that to create the halo effect.

Conclusion

Appealing to your customers’ logic and reason will not put you in a competitive position. Instead, take advantage of these cognitive biases to persuade your visitors. Look beyond price and product pages, and you’ll start selling more.

Posted in Best Practices Ecommerce By shop manager

Recent statistics show that more than 60% of online shoppers will abandon their cart during the checkout process. Because of this, you should focus on optimizing your checkout page as well, not just the landing pages, call to action buttons, or product pages.

You can easily implement the tips we’re about to talk about in this article by understanding what drives your potential customers away.

By applying these ideas, you’ll be able to improve the amount of revenue your online business is generating.

Let’s get right into it.

1. Establish Trust

In most cases, people don’t really have a reason to trust your company when they’ve just discovered it on the internet.

That’s why you need to build trust by displaying credit card logos and security seals.

You’ve probably seen these logos and badges before when shopping online, and you probably didn’t realize it at the time, but they did influence your buying decision.

There are multiple security seals you can use, such as TRUSTe or VeriSign Secured. But you should test this out with various choices to see which one works best for your online store.

Another way you can use to establish trust is to provide contact information on the checkout page. Your visitors will feel like they can actually talk to someone if they have last-minute questions or if something goes wrong during the checkout process.

2. Guest Checkout

One of the main reasons why people abandon their carts is because they’re being forced to create an account. If a customer is pleased with the experience they had with your online store, they will most likely come back and create an account.

Our advice is to provide the option to checkout as a guest. You can, however, ask them only after they’ve completed the order if they want to create the account.

3. Remove Friction

There’s nothing more annoying for online shoppers than having to go through a complicated checkout process.

Imagine that you found a product you wanted for a long time, and it has a fantastic price. You’re excited to buy it, and you add it to cart. Then, the next thing you see is a landing page that has plenty of form fields you need to complete with your personal information.

The email address and the physical address are mandatory, but what about other fields?

Remove any fields that are redundant and make the checkout process as easy as possible.

4. Add a Progress Bar

Uncertainty can increase your cart abandonment rates. People can’t know how long your checkout process is going to take and what may happen after they click that “next” button.

Adding a progress bar will eliminate the uncertainty your customers may feel because:

  • It motivates them. Your customers will know how much they’ve completed because they will see the progress they made.
  • It will tell them what the next step is. That way, your customer will know that they have the chance to review their order before placing it.

5. Add an FAQ Section

Even after they land on your checkout page, customers will still have some questions and doubts in the back of their mind.

To be able to address the questions they might have, we recommend adding an FAQ section on the checkout page. If you don’t know what questions your customer may have, you can use a tool such as Qualaroo to ask something like: What’s missing from this page that would convince you to place the order?

After you have your answers, take them and create the FAQ section. It should include no more than five questions.

Conclusion

The best way to go about these tips is to test them out, see which ones make sense for your online store and can increase your conversion rate.

Every eCommerce business is different and so are your visitors and customers. Remember that even a small change can go a long way, so test, test, test.

Posted in Best Practices CRO By shop manager
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