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Ecological e-commerce

11/28/2019 9:03 AM

Fashion for Eco and Bio, healthy lifestyle and growing social awareness about taking care of the natural environment - these are the trends that are gaining popularity in recent years. They are also reflected in consumer behavior. The e-commerce market follows the customers' demand and is increasingly proposing nature-friendly solutions. And the form of e-commerce is conducive to ecological solutions.

 

Statistics show that the main group, interested in ecology, are "young adults", most often parents, for whom the motivation to care for the environment is the future of their children. Women and people with good material status prefer organic products. This group also includes people with higher education. The group of 45+ and even 65+ consumers who consider ecological aspects while shopping is also growing significantly. According to statistics from the public opinion survey "Attitudes of Europeans towards building the single market for green products", 77% of Europeans are ready to pay more for a product, if they are ensured about the ecological nature of the product and service. In countries with high economic development, more and more frequent are practices based on corporate social responsibility (CSR) - these are actions aimed at convincing clients to pro-ecological attitudes and limiting the demand for products that have a negative impact on the environment.

 

Ecology and economics - can it be combined?

 

Consumers are increasingly perceiving the negative impact of some shopping choices on the environment. The biggest players, in the world of commerce, have already noticed this relationship and are trying to convince customers, e.g. by offering environmentally friendly packaging. More and more companies are decreasing the use of plastic in their service. Global brands joined this movement, such as Ikea, who declared to eliminate all one-use plastic from there sales. Another example is Adidas, who is planning to produce all their shoe line from recycled plastic. This is not only a wise marketing move but also a financial calculation. In the long run, nature-friendly solutions bring real savings and also build a positive image of the company. In surveys carried out on behalf of the European Commission in 2012, 80% of respondents indicated that they prefer services and products of companies that care about ecology.

 

You do not have to be a market giant to join the pro-ecological activities. Alternatives to plastics are widely available and do not require much investment. It is worth, for example, replacing bubble wrap with recycled grey paper, or styrofoam with a biodegradable dropper. Instead of the usual foil tape for securing parcels, you can choose the paper one. Product packaging and parcels should be made of recyclable or biodegradable raw materials. Cardboard boxes, cardboard, wood wool - there are many options. However, remember that such a change does not have to be a complete revolution in your business - start at least by optimizing the use of materials.

However, it does not stop on the packaging. Some companies are beginning to introduce "ecological policy" to present themselves to their customers as an ecologically aware brands. Declarations on minimizing exhaust emissions in the logistics process, recycling, minimizing the number of sales documents printed, or using 'green' energy sources - those are popular steps. It is a commendable attitude to offer in the store the products, which were produced in an ethical way, and are sourced from reliable producers. Many brands informs about reducing water use in their production. Some companies also engage in charity support for ecology. An example is the Swedish Fjällräven, which a few years ago actively engaged in the protection of polar foxes. An example from Polish market is action led by bottled water producer Żywiec Zdrój, who in the campaign “On nature side”, together with National Forests planted 6 million trees.  

 

However, it is worth being honest in such activities. There were also companies that used the pro-ecological attitudes of consumers only for their own profit - raising prices but only pretend to care for the environment. This type of manipulation, known as "greenwashing", mislead the recipient, offering only the illusion of an "eco-friendly" solution. Such behavior is not worth duplicating.

Whether it's a temporary trend or a sincere concern for the planet - being eco pays off. In addition to the obvious reason for caring for the future of the environment, this is also a positive message for customers. A brand that is socially aware and respects nature has positive associations. It is worth considering implementing these suggestions in the life of your e-business.

Posted in Best Practices Ecommerce By: Brygida Kesler

The etymology of the word "robot" is derived from the literary drama of the Czech writer Karel Čapk "Universal Robots Rossu” from 1920. Amazingly, after just a hundred years, what was once a literary fiction is now our everyday reality. 

Automation is already existing in every field of life and it’s no different on the e-commerce market.

What is a Chatbot and How Does It Work?

Chatbot is a computer program created to conduct a dialogue with an online client. In principle, such a virtual assistant is to replace a living person in the customer service process. The chatbot does not need sleep or takes days off, can talk to the client at any time of the day or night and will respond immediately. Plus - it can talk to multiple clients at the same time. This is a very important factor when selling online if the customer's decision to buy is based on communication with the seller. 

Statistics show that customers of online stores decide to shop in the evenings and on weekends, outside of standard store working hours. Your store can be equipped with detailed product descriptions and a question and answer page. 

However, in real life, it sometimes happens that visitors either do not reach the content they need or have additional questions essential for the purchase decision. 

Customers value assistance in choosing products, especially in stores with a wide range of products.

If you don't live in the cave, the concept of chatbot is definitely not strange to you - this is how Siri, Google's assistant or Alexa work. Conversation bot technologies are constantly developed with the help of "machine learning" and artificial intelligence. Thanks to this, bots can not only rely on the database loaded into them but also gradually learn from conversations that have already been made. 

In addition, spontaneous response generation functions (NLG) are being developed more and more. 

The function and manner of answering by the bot can be varied in terms of the specific expectations of the industry:

  • Information bot - answering customer questions;

  • Sales bot - aimed at bringing the customer to the end of the purchase;

  • Advisory bot - helping the customer choose the right product from the offer;

  • Remarketing bot - notifying about promotions, new products, etc.;

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These are just a few examples of using the virtual assistant function. Chatbot can be programmed to perform all of the above functions at once. It can also lead a more "natural" chat, make jokes or change the topic of conversation. It can also be programmed for up-sell and cross-sell activities so that it suggests additional purchases to the customer that match the query. 

Other popular features include:

  •  booking a flight or hotel

  •  ordering food by conversing with the bot on your own.




Chatbot Advantages & Effectiveness

It is worth realizing how a wide group of recipients can be accessed by using a bot. 

Between 50 and 90% of users of the Messenger application interact with chatbots.

Let us consider that only in Poland there are as many as 11 million users of this application. In addition, bots have a significantly higher ad click rate. Traditional newsletter emails account for around 20%, while the bot has around 80% effectiveness.

Such chat can be a great store optimization tool. Thanks to the data collected by him, you can analyze frequently occurring problems in queries and introduce improvements. Thanks to personalization, the bot can also save abandoned baskets, e.g. by offering customers personalized promotions or responding to leaving the sessions.

Interestingly, a chatbot can be given a "personality". This factor includes his response style, the unique language he uses, and the way he conducts the conversation. To create bots identity, you need an additional database that identifies the different generic responses that appear in most conversations. The assistant's original personality can make him more attractive to the recipient. An interesting example is Funbot from 4funTV station, which response to swearing. It was highlighted in the report "Polish Chatbots", where it was emphasized that this bot can detect the emotional attitude of the interlocutor, and analyze the history of conversation.

However, remember that chatbot is still a robot, not a living man. How well he is doing, depends mainly on the ability of the person programming him. 

However, even the best-prepared one will not reply correctly, if it cannot find the answer or does not understand the question. It is, therefore, necessary to supplement his activities with a real consultant who can take action when needed. If any task exceeds the capabilities of the bot - he will be able to send the client to a competent employee. 

Grafika: chatbot-jak opisałbyś chatbota swojej babci? użytkownik-moja babcia nie żyje. chatbot - OK, dzięki za feedback...

The process of incorporating a chatbot into an e-store should be well analyzed and adapted to the specifics of the industry.

The benefits of such innovation are:

  • time savings 

  • easier contact

  • less stress in hotlines

  • convenience for customers. 

Artificial intelligence is still far from completely displacing the human factor, but it is an innovative and effective tool in communication with the client that can bring real profits for the business.

Posted in Online Marketing Best Practices Ecommerce By: Brygida Kesler

As every year, the most important event in the world of commerce is approaching - Black Friday. In 2019 the date of the event is on November 29th. Although the fashion for this American shopping holiday has come to Poland just recently, it is becoming more and more popular every year. Is it worth engaging your online store in this event? How to prepare for it? We answer in the article below!

Statistic data

Statistics conducted in 2018 show that around 60% of Poles have already met with the term Black Friday. This is a significant increase compared to survey from year before, where only slightly more than 40% of respondents gave a positive response. According to statistical data, on last year Balck Friday an average Poles spent around 340 PLN on shopping. The total shopping expenses of Polish people from that day exceeded 2.3 billion PLN nationwide. The most popular industries during this event are footwear, clothing, multimedia, electronics and household appliances.

However, because it is still a fairly new phenomenon on the Polish market, many online stores decide to extend the event for the whole weekend, or even the whole week. Similar activities are also observed on foreign markets, where Black Friday is often changed to Black Week. In addition, there are similar events in the same period - Cyber Monday (Monday following Black Friday, this year on December 2nd) and Free Delivery Day (December 10th). From the above facts it is easy to deduct that the end of November and the beginning of December are a good time for increasing the sale and promoting your online store. However, to really gain - you need to be well prepared. How?


1. Prepare your online store

One of the most important steps is testing the entire purchasing process. This servs catching any problems before the traffic on Website increases. It is good practice to prepare a separate landing page for promotional purposes only. You can associate this page with the main page, e.g. through a dedicated banner. It is worth adding labels informing about the discount to the products covered by the promotion. You can also include a special pop-up on the homepage.


2. Prepare the warehouse

A product that has been ordered by a customer but is missing in your store's assortment is a real loss. Consumers do not like to wait for products and their confidence in the brand is falling. Unfortunately, you cannot predict exactly how much of your goods will be sold during the offer. It is best to prepare yourself by stocking up the warehouse. If, for example, due to the small space, you are unable to store a large amount of goods, it is worth considering the help of an external logistics partner.

3. Prepare your marketing campaign

The advertising campaign is one of the most important elements in case of Black Friday. It should include activities on social media and email newsletters to customers. Good practice is to familiarize yourself with the content prepared by your competitors and sales leaders from the previous year. It is important to prepare some original, interesting graphics and email templates. You can also use solutions such as gifs, movies and memes. It may not be easy to stand out from many offers, so you should think about it, plan it and prepare yourself in advance. You can also start your social media campaign earlier, e.g. the countdown to the start of the promotion. You also can't forget about the hashtags that will help promotion hunters to find you.


4. Prepare a good offer

It is worth focusing the promotion around one or few products for which you can realistically minimize the margin, or even sell them completely "at cost". It is worth linking the products covered by the promotion to other products with a higher margin, through Cross-sell or Related Products. For example, you can offer a big price cut for an electric drill driver, but offer an additional purchase of a set of drill bits, tool bag and other accesories with a higher margin. It is worth enabling the Wishlist option, so that customers can save and analyze their purchase plans, or even suggest them to someone else as an idea for a Christmas gift. Also consider forms of promotion like "Second product 50% cheaper" or "2 + 1 free". If you run a loyalty program - add for e.g. extra bonus points.

5. Be honest

Consumers are not stupid, and they will not be easily fooled by an unreliable offer. We are talking about pseudo-promotions, build on raising the prices just before the sale, to drop them back in sale day, or giving an incorrect, inflated price "before the discount". However, this is not a good approach - the perceptive customer will realise before making a purchase. This reduces the credibility of the store in his eyes. If the discount does not disappear after the end of promotion days and "hangs" in the store for next weeks - customers will also notice this and will feel cheated. Trust in your brand will fall, and consument, even if bought once, will not be a loyal, returning client and will not recommend this store further. As a result, you'll lose more than you've gained from several visitors who have been deceived.


6. Ensure a good after-sales relationship

These types of discounts are accompanied by spontaneous purchases. Products that were not plan to buy often land in the customer's basket, because he decided to do so under the pressure of a limited time offer. However, there are methods to help your client during "buyer's remorse". A good idea is an „thank you” email. You can also share the reviews of other satisfied users. Encourage the customer to leave opinions about the product and service himself. Make sure you have a trouble-free return and warranty system. It is also worth offering a package tracking option. The positive experience of after-sales service will increase the chances of getting loyal customers who will come back for more.

Posted in Best Practices Ecommerce By: Brygida Kesler

 

"Research online, purchase offline" is a phenomenon often faced by online stores. Customers search for a product on the Internet, read about it, compare prices, get acquainted with opinions, but ultimately purchase this product in a stationery store.

According to The Gemius Report for e-Commerce Poland for 2019, the strongest ROPO effect concerns food products, home equipment, clothing, footwear, as well as cosmetics and perfumes.

If the seller has both an online and a traditional offline store, then he or she already knows the benefits of ROPO.

Though, what if your store only works on the internet? How do you retain customers and use the ROPO effect to your own advantage?

 

The Internet is a source of information. Here are a few tips on encouraging consumers to choose online shopping:

 

When customers need detailed information about a product, they usually turn to the Internet search engine first. Let's make sure that your store appears in the search results. 

 

Whether if at all your store appears in the search results and how high its visibility is, that depends on the search engine algorithm. There are about 200 factors that affect the operation of the algorithm. They can be divided into two main groups:

 

- the popularity of the site on the Internet

- the page content and functionality

 

When looking for a way to improve your search engine results, consider Google AdWords advertising and positioning.

 

Take care of opinions

 

A good idea is to allow customers to leave reviews on the product page. This means not only product reviews, but also about the quality of your service. Recommendations will not only help you build your image, increase credibility, but also have a big impact on your store's position in search results. 

As a result, you build trust with a potential customer. There are also portals which are collecting consumer opinions. It is worth ensuring to be present in those, where your target audience will be looking for information on products and services.

 

Be comparable

 

Potential customers often visit online stores to see the price range of a given product. So it's worth being competitive and having some insight on the market. Consider the form of promotion through online price comparison websites. It allows you to reach a wider range of customers and ultimately, make your brand more popular.

 

Be unique

 

Make sure your product is presented in the most original form possible. Avoid copying descriptions from the manufacturer's website. Unique content that stands out from the competition can convince the customer to choose your store. Also, do not forget about good quality product photos.

 

Take advantage of being online

 

Focus on what are the advantages of an online store over a traditional offline one. 

Lower prices, the comfort of shopping in pajamas on the sofa, a large selection of products and variants, access to the store around the clock and during non-working days, and fast delivery anywhere. If the customer has visited your store - encourage them to remain on your site. Remember to make your store responsive and intuitive, so that the customer feels comfortable while navigating through it.

 

It is always a nice touch to provide the customer with the option of returning or exchanging the purchased product. Also, place clear product warranty information. Make sure you can provide possibly the cheapest and fastest delivery. Moreover, you can offer a discount for newly registered customers, a lower price when multi-buying or a loyalty program.

 

Reverse ROPO

 

There is also a phenomenon quite opposite to the one described above. Reverse ROPO is a situation when a customer obtains information about a product in a traditional store, to later make an online purchase. 

This is a great opportunity for online marketers. In this case, the most important factor is a competitive price. The Gemius Report for e-Commerce Poland for 2019 indicates the occurrence of inverted ROPO for clothing, footwear, and home equipment.

 

Posted in Online Marketing Best Practices By: Brygida Kesler

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For achieving this, we offer you 5 simple tips that will be key in getting higher-quality clients.

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Here’s how to approach sold-out product pages.

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Posted in Online Marketing Best Practices Ecommerce By: Blugento Admin

Acquiring new customers is more expensive than retaining the ones you already have.

As a result, successful customer retention programs have excellent ROI and successful businesses concentrate on extending customers' lifetime value .

Then, the question is: What does a successful customer retention strategy look like in the eCommerce industry?

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Posted in Best Practices Ecommerce By: shop manager

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Posted in Online Marketing Best Practices SEO By: shop manager

Customer lifetime value is an essential metric for eCommerce businesses. Why? Because this metric will have a low value if your customers shop only once on your online store and will never return.

This is why you should focus on creating a relationship with one-time buyers and turn them into repeat customers. You won’t be able to turn all your one-time customers into loyal buyers, but this tactic is more cost-effective than trying to get new people to purchase from your site.

Here are the best ways you can use to keep new customers interested in your company.

Nurture Them With Emails

Lead nurturing emails get up to ten times more responses than sales emails. So if you want to keep them engaged with your brand, don’t be pushy by sending promotional emails right from the start.

You can use these ideas for the emails:

  • Customer stories. You should take advantage of user-generated content and send an email where customers share stories about their experience with the products you’re selling. Chances are that some of them will relate to those stories.
  • Educational content. Here you can send some of your best and most helpful blog posts to educate your new customers either about your products or your niche.
  • Entertaining content. Everyone loves entertainment, so if the educational content doesn’t suit your niche, then you can send some funny videos with cats for example if you’re selling cat toys or cat food.
  • Content curation. You don’t need to send your customers emails with links to your blog posts every single time. You can also do a content curation of the best articles in your niche. Make sure that the selection you’ll be making is interesting and helpful for them.

Exceed New Customer Expectations

In order to turn one-time customers into loyal buyers, you need to be different and stand out. How? By using these ideas:

  • Send a thank you email/note. After your customer received the order, we recommend sending them a personalized thank you note and let them know that you are grateful to have them as a customer. If you have too many customers and simply don’t have the time to handwrite the notes, then send them a personalized email. Even though automation may be way easier and quicker, the effect will not be the same.
  • Be proactive. Being proactive shows that you care. Reach out to your new customers and ask them if they need help with the product they bought. This will help you be aware of any potential issues that may have occurred and even avoid negative reviews online.
  • Provide fast customer service. First impressions matter a lot. In eCommerce, they can determine whether a one-time customer will purchase from you again or not. Providing fast customer service, whether on email or social media is one sure way to exceed your customers’ expectations.

Use Retargeting

By using Facebook retargeting pixel, you can retarget all the visitors that have reached the checkout page. That way, you will be able to build a relationship with them outside of email.

Here are some ideas you can use for the ads:

  • Tell them about new products that you’re launching;
  • Promote the new sale you’re having;
  • Create a special “comeback” discount just for them.

Conclusion

Seasonal shoppers are very common around Christmas, Black Friday, Cyber Monday, or during any other periods when you’re having a major sale.

Even though you won’t be able to turn all of your one-time buyers into loyal customers, these tactics will pay off in the long run by helping you build a relationship with them. Some of them will buy from you again, and some will probably tell their friends about you. Either way, it’s a win-win.

Posted in Best Practices Ecommerce By: shop manager

When you first start an online store, it may not be as hard to do everything yourself or with the help of a couple of people. It’s quite easy to be up to date with every operational aspect of your business.

But as your business grows, you need to hire more people, and you start realizing that what was working in the beginning, cannot be applied anymore.

That is when you need to start using eCommerce automation because despite how many more employees you’re going to hire, people don’t scale and so only automation can help you achieve sustainable growth.

First, let’s define eCommerce automation.

What Is eCommerce Automation?

Your employees most probably have a lot of small tasks that they need to do every single day. At first glance, they don’t appear to be a huge time waster, but if you combine them, you’ll realize how much time is actually spent on them instead of doing something more productive.

eCommerce automation combines software and processes to reduce redundant tasks and manual workload, it simplifies workflows, and you can also use it to do all kinds of experiments.

Automation can be applied to many different areas, such as orders, marketing, segmentation, tracking, reporting, or promotions.

Now, let’s see why every online store should take advantage of automation when their business starts to grow.

Why You Need To Start Using eCommerce Automation

1. It helps reduce cart abandonment

With automation, it’s easy to retarget people who visited your site but didn’t buy anything. You can use either cart abandonment emails or Facebook ads. For sending the emails, you can use an email platform such as MailChimp.

2. It helps with inventory management

For aspects related to inventory, shipping, or anything else that has to do with the products, automation can save so much time.

You can set up alerts, so you know when certain products are low in stock. That way, you can restock before they run out. Also, you can automate a process that will remove from the site products that have been discounted so you won’t need to do it manually every time.

3. It helps you connect with new customers

Establishing a relationship with new customers right from the beginning is critical. They should receive more than just the invoice for their order. A welcome and thank you email is recommended if you want to connect with them.

With automation, this process can be streamlined without a fuss.

4. It improves customer service

When it comes to automating customer service, we’re not referring to removing human interaction. In ecommerce, automation can help by integrating multiple channels so that your staff has access to previous communication history with every customer.

5. It helps you run promotions more efficiently

The marketing department can benefit from automation as well thanks to the fact that they can be notified whenever inventory for certain products is low and stop promotions for them.

Another scenario is one where new products are added to the site, and so they will be notified to start a promotional campaign.

Conclusion

When it comes to ecommerce automation, you must not forget that it should not replace human interaction. You should still spend time talking back and forth with your customers and have employees resolve any issues they may encounter.

In the end, eCommerce automation should be about eliminating manual work and redundant tasks so that you have more time to experiment and focus on growing your business.

Posted in Best Practices Ecommerce By: shop manager

Product images can say a lot about the quality of your products, its features and your brand as a whole. As a result, 50% of online shoppers care more about product images than product descriptions or customer reviews.

This doesn’t mean that the latter ones should be neglected, but it proves that it’s essential to invest in high-quality images as well.

In this post, we’ll walk you through five techniques that every online store should use to edit their product images.

1. Removing The Background

If you’re familiar with Photoshop, then you already know that background removal is one those basic skills that the tool offers.

The reason why it’s recommended to remove the background for your product images is that it will help you keep the focus on the product by making sure that there isn’t going to be any distracting element in the background.

Moreover, it provides consistency if you’ve taken the product images in different scenarios. Background removal is also a simple yet effective technique you can use if you want to go for a minimal look.

2. Adding Gradients

If you want to add drama to your product images or make them a little bit more luxurious, then you need to use gradients.

To mimic the fact that your product is under the spotlight on a stage, you can choose a radial gradient. The effect you’re going to get will set a certain mood and atmosphere, and so the product images will most certainly catch the eye of your visitors.

3. Using Blur

In photography, blur is also known as bokeh. It’s a technique that uses lenses to make certain parts of an image out of focus.

The point of blurring the background is to keep the focus on the product itself, which produces a delightful imagery.

This technique works great not only for products, but also for portrait images, and you want the focus on jewelry or certain accessories, such as glasses, or hats.

4. Adding Shadows

Because online we can only view products on our flat screens, it’s hard to get a feel for how they would look like in real life.

This is where adding shadows can help. By adding subtle shadows below products, you can create the sense of 3D and also add weight to them.

That way, the products can become more tangible to visitors.

5. Adding Reflections

If you’re selling jewelry, sunglasses, tech products, or glassware, then adding reflections to the product images is a must.

Like in the case of using shadows, reflections will also add physicality to the items you’re selling. The mirrored effect given by the reflection will create a clean, sleek look which will help you emphasize a certain part of the product.

Start Shooting

Putting your products in the best light possible is critical if you want to make sales and establish yourself as a trusted brand.

Now that you know the best editing techniques for your product images, you can get to work and apply these tips. You’ll notice how much of a difference the smallest details can make.

Posted in Best Practices By: shop manager

Every eCommerce company is in the “people” business. That’s why it’s critical to provide exceptional customer service.

It will not only help you make your customers happy, but on the long-run, it can be used as a marketing strategy, as a powerful customer retention technique, and it can also raise awareness for your brand.

Do you want to stand up to your competitors and wow your customers through customer service? Then you need to apply these tips.

1. Provide Multichannel Support

Nowadays, customers are more impatient than ever which is why they expect to be able to contact online stores through multiple support channels.

Being available on multiple channels will also help your business provide more timely answers to your customers, which is one of the aspects that matters most to online buyers.

To cover all your bases, you should be using:

  • Email;
  • Phone support;
  • Social media;
  • Live chat;
  • Helpdesk.

2. Listen On Social Media

Customers won’t shy away from posting bad reviews about your company on social media. In fact, they will choose this over contacting you directly and trying to solve the problem they encountered.

People are more likely to share their bad experiences instead of the positive ones. So you need to listen to what your customers are saying on social media and be responsive about their complaints.

More than 60% of customers admit that they won’t make any purchase from companies that don’t answer to negative reviews.

3. Track Customer Interactions

To help your customer agents avoid wasting any time and eliminate confusions, you need to keep track of all the customer interactions. That way, everyone will have access to the conversation history with each customer, and they will be able to establish a rapport with them.

Additionally, the data can prove invaluable when trying to determine how to improve your services and increase customer satisfaction.

4. Set Up A Knowledge Base

Creating a knowledge base on the site for your customers is a cost-effective way to provide excellent customer service. In fact, self-service is something that most people prefer, especially if they can find the information they’re looking for.

The only thing that you need to keep in mind is that the knowledge base needs to be done right in order to meet your customers’ expectations.

5. Provide Timely Responses

Fast service is something that most customers desire nowadays. Depending on the customer service channel used, their expectations when it comes to response time can significantly differ.

Here are some examples:

  • For email, more than 70% of customers expect a response time in less than 12 hours;
  • For phone support, 40% of customers expect an immediate response;
  • On social media, more than 70% customers expect a reply in less than two hours.

Responsiveness can influence how people perceive your company so you should try your best to meet their expectations and even exceed them.

Excellent Customer Service Is A Sales Tool

People want a superior experience from the brands they already love but also from brands that they’ve just heard about. A positive customer experience can go a long way, which is why all eCommerce businesses should provide multiple channels for customer interaction.

Empathy and truly understanding customer challenges are also important aspects that set your business apart so if you invest in customer care, loyalty will follow.

Posted in Best Practices Ecommerce By: shop manager
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