Is there something worse than having no traffic to your online store? We think there is: having traffic, but no conversions, which probably means that you’re not attracting the right audience to your site.

There are plenty of different sources you can use to generate traffic, but not all sources will generate high-quality traffic, the kind you’ll need to make conversions.

So instead of focusing on attracting irrelevant traffic, let’s focus on driving the right visitors to your site.

Here are some ideas you can consider.

Blogging

Creating content about your products is about solving your customers’ problems.

If you already have customers, try to determine what your highest quality customers have in common. Look into their purchase frequency, average order value, and retention to find out who they are.

Then, use Google to figure out what problems these people have and what would drive them to your store.

Some products may be harder to sell through blogging so consider this first before deciding that blogging is right for your business.

If creating blog content is a good fit for your market, then you need to create a strategic plan. Look at what the competition is doing and try to find out where your audience hangs out.

Put yourself in your customers’ shoes to figure out what words would they use to find solutions to their problems.

Social Media

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Google +, you name it.

There are plenty of social media platforms you can use to drive traffic to your online store, but it definitely doesn’t make sense to use all of them.

With more than 2 billion monthly active users, Facebook is clearly the most popular social media platform in the world.

As of September 2017, Instagram reached 800 million monthly active users, so we recommend combining Facebook and Instagram to get more high-quality traffic.

You can use Facebook to build a community and to run ads. With advanced targeting, you can reach any audience you want.

Instagram is great for finding influencers that would be willing to feature your product. Before picking out an influencer, do a little bit of research about them first to see if their style and tone matches your brand. Then, reach out to them and tell them about your proposal.

Video

Online videos are a massive trend right now, and one that you should take advantage of to drive more high-quality traffic to your online store.

Aside from being the second most popular search engine in the world, YouTube is also the most popular platform where you can upload videos.

From kids to elder people, it seems that everyone is watching YouTube videos nowadays.

Now, the trick is to narrow down this massive audience so that the right audience will watch your videos and then access your online store.

Here’s the process you should follow:

  • Write down five main keywords that you’d like to rank for;
  • Do your research to find out what channels are already ranking for those keywords;
  • Determine the topics they discuss in their top videos;
  • Figure out if you can create video content that’s similar (but better) to theirs.

If you use this tactic, then YouTube may even recommend your videos to the users who already watched the top videos you found.

Quality Over Quantity

Rushing to get your first visitors is not always a good idea, especially if they turn out to be not interested in your products.

Instead, it’s best to focus on getting high-quality traffic, even though this means it will take some time. Traffic acquisition is not cheap because either way, you’ll be spending time or money. So our best advice is not to waste any of those resources on attracting low-quality traffic.

Posted in Online Marketing CRO By: shop manager

Recent statistics show that more than 60% of online shoppers will abandon their cart during the checkout process. Because of this, you should focus on optimizing your checkout page as well, not just the landing pages, call to action buttons, or product pages.

You can easily implement the tips we’re about to talk about in this article by understanding what drives your potential customers away.

By applying these ideas, you’ll be able to improve the amount of revenue your online business is generating.

Let’s get right into it.

1. Establish Trust

In most cases, people don’t really have a reason to trust your company when they’ve just discovered it on the internet.

That’s why you need to build trust by displaying credit card logos and security seals.

You’ve probably seen these logos and badges before when shopping online, and you probably didn’t realize it at the time, but they did influence your buying decision.

There are multiple security seals you can use, such as TRUSTe or VeriSign Secured. But you should test this out with various choices to see which one works best for your online store.

Another way you can use to establish trust is to provide contact information on the checkout page. Your visitors will feel like they can actually talk to someone if they have last-minute questions or if something goes wrong during the checkout process.

2. Guest Checkout

One of the main reasons why people abandon their carts is because they’re being forced to create an account. If a customer is pleased with the experience they had with your online store, they will most likely come back and create an account.

Our advice is to provide the option to checkout as a guest. You can, however, ask them only after they’ve completed the order if they want to create the account.

3. Remove Friction

There’s nothing more annoying for online shoppers than having to go through a complicated checkout process.

Imagine that you found a product you wanted for a long time, and it has a fantastic price. You’re excited to buy it, and you add it to cart. Then, the next thing you see is a landing page that has plenty of form fields you need to complete with your personal information.

The email address and the physical address are mandatory, but what about other fields?

Remove any fields that are redundant and make the checkout process as easy as possible.

4. Add a Progress Bar

Uncertainty can increase your cart abandonment rates. People can’t know how long your checkout process is going to take and what may happen after they click that “next” button.

Adding a progress bar will eliminate the uncertainty your customers may feel because:

  • It motivates them. Your customers will know how much they’ve completed because they will see the progress they made.
  • It will tell them what the next step is. That way, your customer will know that they have the chance to review their order before placing it.

5. Add an FAQ Section

Even after they land on your checkout page, customers will still have some questions and doubts in the back of their mind.

To be able to address the questions they might have, we recommend adding an FAQ section on the checkout page. If you don’t know what questions your customer may have, you can use a tool such as Qualaroo to ask something like: What’s missing from this page that would convince you to place the order?

After you have your answers, take them and create the FAQ section. It should include no more than five questions.

Conclusion

The best way to go about these tips is to test them out, see which ones make sense for your online store and can increase your conversion rate.

Every eCommerce business is different and so are your visitors and customers. Remember that even a small change can go a long way, so test, test, test.

Posted in Best Practices CRO By: shop manager

Most eCommerce businesses don’t have a problem attracting traffic to their site. They have a problem with the conversion rate.

In this case, more traffic isn’t the solution, but finding the best ways to leverage the traffic you’re already getting and converting the visitors into actual customers.

Here are five changes you can make to improve your conversion rates and grow your eCommerce business.

1. Take Advantage of High-Quality Images

When people shop online, they can’t touch the product; they won’t be able to feel its texture and quality.

This means that you need to convince them through the product images that the item they’re looking at is of high-quality. Use multiple images to show the product from different angles. Even if visitors may not look at all of them, it’s important for them to see that they have the option to do so.

You don’t need to hire a product photographer for this. You can simply take the photos yourself in the highest quality possible.

Then, add white space around the photo, and allow visitors to zoom and rotate the image. It would also be ideal if you could show the product placed in context. For example, if you’re selling shoes, show a photo of someone wearing them with an outfit.

2. Add Product Filters

The more choices people have, the fewer decisions they’re going to make.

If you’re selling hundreds of product on your eCommerce site, then you need to add product filters so that visitors can navigate more easily.

Give them the option to sort your products by price range, popularity, color, size, category, and you can add more depending on what you sell.

3. Use Product Videos

You don’t need a professional studio to shoot product videos. In fact, you can do these with your smartphone or, even better, by taking advantage of user-generated content.

You can kindly ask the customers who already purchased from you to create a short testimonial video about the product.

And even if you don’t have customers yet, you can grab your team and start shooting some cool videos on your phone.

4. Eliminate The Shipping Costs

High shipping costs are the number one reason why consumers abandon shopping carts, which in return leads to lower conversion rates.

Moreover, studies show that they would purchase more products if they had the free shipping option. If you can’t eliminate shipping costs, then you should at least be upfront about the costs or set a minimum spend for which you can provide the shipping for free.

5. Showcase Product Reviews

Studies show that more than 50% of shoppers read product reviews before they decide to make a purchase.

Make it easy for your visitors to find out more about the products you’re selling by adding a reviews section. You can also use the star rating system to encourage your customers to rate your products.

Send an email to them one week after they received the product they ordered and ask them to leave a review. To entice them to do it, you can give them a 5% discount on their next order.

Always Be Testing

No matter which one of these ideas you’re going to test out, remember to measure the results and see if it made a difference in your conversion rates.

In eCommerce, there’s always room for improvement, so aim as high as possible to keep moving forward.

Posted in Ecommerce CRO By: shop manager