The popularity of the SaaS type of solutions (Software as a Service) grew extremely in the last years due to the fact that it represents a more viable alternative in comparison with the option of developing internally the own software, which needs a bigger effort and budget.Read More
For the emails to be effective, it’s essential to have a plan and know what and when to send them something.
Here are five tried and tested ideas you can start using right away.Read More
Email marketing remains to this day the marketing channel with the highest ROI, especially for online stores. This is why it’s critical not only to send emails to subscribers but new customers as well.
The reason for this is because it’s way more expensive to convert potential buyers into customers then it is to sell to current ones.
So instead of selling to those who aren’t customers yet, we recommend focusing on building a relationship with your newest customers.
In this article, we’ll show you how to do it by using five types of emails.
5 Types of Emails You Need to Send to New Customers
1. Thank you emails
When it comes to building relationships, saying thank you can go a long way. This is especially important after someone has decided to do business with you.
Most online buyers expect to receive a basic confirmation email of their order, but if you want to stand out, then you need to send an exciting, amusing email that will set your brand apart.
2. How-to emails
To make sure that your customers will get the most out of the product they purchased, we recommend sending helpful content such as blog posts that have already been published on the topic, new content created based on your customers more frequently asked questions, or a tutorial.
For these emails, you need to figure out what your customers know and don’t know about using your product so you can send them helpful information.
3. Survey emails
After your customer had the chance to test and use your product, you can send them a survey email and ask something as simple as: How likely are you to refer [your company name] to a friend?
You can, of course, change the wording or ask more questions.
The point for these survey emails is to find out if people love your products, to turn them into repeat customers and to also be aware if certain customers are having issues with the product they purchased so you can fix them right away.
4. Follow up emails
A few days after your customer received the order, you can check in with them to see if their order arrived safely; if they’re enjoying the products or they have any questions.
It’s a nice touch you can add which will let them know that you care about their happiness.
Showing that you care is one of the first things that will help you build a relationship with new customers.
5. User-generated content emails
To encourage customers to share their (positive) thoughts about your product, you can tell them that they share the love on social media.
Make sure that you’re going to do a little bit of research first to see which platform would be best for your audience. You also need to come up with a hashtag so you can find your customers’ posts more easily. Then, as a bonus, you can include an incentive as well, such as a discount on their next order.
Nurture, Acquire, Send Emails, Repeat
These five emails represent just a small part of the process that will help you turn new customers into loyal fans of your company. They are important nonetheless which is why you should focus on making them as good as possible.
We hope that we’ve given you some good ideas that you can use and that you’ll take advantage of them to turn more new customers into life-long fans.
Email marketing remains, until this day, one of the most powerful marketing channels you can use to drive sales to your online store.
The reason why it’s so effective is because a person’s inbox is personal. They already permitted you to send promotional materials, transactional emails, coupons, or anything else that will make them loyal to your brand.
However, don’t think that email marketing is solely used for making sales. It’s also about building a relationship with existing and potential customers.
The majority of your site’s visitors are new and will not return. Luckily, you can use email to make them come back.
Here’s how you can launch a successful email marketing campaign for your online store.
Step 1 - Choose The Right Email Marketing Platform
The email marketing platform will be used to save your email list and to send the emails.
Here are some popular options you can consider:
- Constant Contact;
- Campaign Monitor;
Most of these platforms come with either a free plan or a free trial, so you’ll be able to test them out before deciding which one you’re going to use.
Step 2 - Build Your Email List
The more people you’re going to have on your email list, the more successful it’s going to be.
If your online store has already made sales, then you can add your customers to the email list. To grow it, even more, you can use these ideas:
- Give away free content. This will act as a lead magnet. For it to work, the free content you’re giving away needs to be related to the product/s you’re selling. If you’re selling women’s clothes, for example, you can create a winter lookbook so that your customers can get inspired.
- Run competitions. These represent an excellent and easy way to get a high amount of email addresses. The only downside is that there’s always the risk of generating subscribers that aren’t actually interested in your products.
- se an opt-in form. You can place the opt-in form in your sidebar, on your about page, inside your blog posts, in your footer, or as a pop-up. To make it compelling for visitors, offer an exclusive deal or discount they can use for their next order.
Step 3 - Segment Your Email List
Once you have grown your email list, you need to use segmentation to make it even more effective.
An email marketing campaign will bring you the best results if you segment your list based on people’s interests, products they purchased, or actions they’ve taken on your site.
This way, you’re going to avoid sending out emails that are irrelevant to them.
Each email marketing platform will provide different segmentation options, so look at their documentation first to see what features they offer.
Step 4 - Establish Goals
Once you’ve segmented your email list, you need to set your goals and determine exactly what you want to achieve.
You will need to set different goals for each segment in order to create a successful email marketing campaign. For example, the strategy you’re going to use for new subscribers is going to be different than the ones you’ll use with current customers.
You should also keep this mind when crafting the campaign emails.
Step 5 - Create The Email Copy
Only after you have segmented your list and set your goals you can go ahead and start creating the email copy. With all of the above in mind, you’ll have a much clearer idea of what you want to communicate to your email lists.
When you’re done with the copy, it’s time to create the campaign in your email marketing platform of your choice and schedule it.
Track and Test Your Email Marketing Campaigns
Besides the total number of subscribers, you should also track the following:
- Open rate;
- Bounce rate;
- Click-through rate;
- Opt-out rate.
Set up Google Analytics to track all the links you’ve added to the emails. If you do not see the results you’ve hoped for, use A/B testing for your email, including the subject line.
Take the liberty to experiment with your campaigns and don’t forget to use segmentation to get the most out of email marketing.