Is there something worse than having no traffic to your online store? We think there is: having traffic, but no conversions, which probably means that you’re not attracting the right audience to your site.
There are plenty of different sources you can use to generate traffic, but not all sources will generate high-quality traffic, the kind you’ll need to make conversions.
So instead of focusing on attracting irrelevant traffic, let’s focus on driving the right visitors to your site.
Here are some ideas you can consider.
Creating content about your products is about solving your customers’ problems.
If you already have customers, try to determine what your highest quality customers have in common. Look into their purchase frequency, average order value, and retention to find out who they are.
Then, use Google to figure out what problems these people have and what would drive them to your store.
Some products may be harder to sell through blogging so consider this first before deciding that blogging is right for your business.
If creating blog content is a good fit for your market, then you need to create a strategic plan. Look at what the competition is doing and try to find out where your audience hangs out.
Put yourself in your customers’ shoes to figure out what words would they use to find solutions to their problems.
Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Google +, you name it.
There are plenty of social media platforms you can use to drive traffic to your online store, but it definitely doesn’t make sense to use all of them.
With more than 2 billion monthly active users, Facebook is clearly the most popular social media platform in the world.
As of September 2017, Instagram reached 800 million monthly active users, so we recommend combining Facebook and Instagram to get more high-quality traffic.
You can use Facebook to build a community and to run ads. With advanced targeting, you can reach any audience you want.
Instagram is great for finding influencers that would be willing to feature your product. Before picking out an influencer, do a little bit of research about them first to see if their style and tone matches your brand. Then, reach out to them and tell them about your proposal.
Online videos are a massive trend right now, and one that you should take advantage of to drive more high-quality traffic to your online store.
Aside from being the second most popular search engine in the world, YouTube is also the most popular platform where you can upload videos.
From kids to elder people, it seems that everyone is watching YouTube videos nowadays.
Now, the trick is to narrow down this massive audience so that the right audience will watch your videos and then access your online store.
Here’s the process you should follow:
- Write down five main keywords that you’d like to rank for;
- Do your research to find out what channels are already ranking for those keywords;
- Determine the topics they discuss in their top videos;
- Figure out if you can create video content that’s similar (but better) to theirs.
If you use this tactic, then YouTube may even recommend your videos to the users who already watched the top videos you found.
Quality Over Quantity
Rushing to get your first visitors is not always a good idea, especially if they turn out to be not interested in your products.
Instead, it’s best to focus on getting high-quality traffic, even though this means it will take some time. Traffic acquisition is not cheap because either way, you’ll be spending time or money. So our best advice is not to waste any of those resources on attracting low-quality traffic.