eCommerce is a highly competitive market which is why business owners may find it hard sometimes to find the right strategies that can grow their traffic, conversions, and revenue.
Well, we have a secret to tell you: looking at the data can help you figure out the basics of crafting a marketing strategy that delivers results.
So if you want to become a leader in your industry and make more informed decisions, you need to start relying on data-driven facts.
Here are some of the best tips you can use to boost your online store’s growth this year.
1. Create A Solid SEO Strategy
Organic Search is the second major source of traffic for online stores, after direct traffic. This means that if you haven’t started working on an SEO strategy yet, then you should start doing it right away.
The lack of using SEO tactics costs you leads and sales, so it’s essential to help your audience find your site in search engine results.
Having a keyword strategy will help you discover which terms your audience is using in their buying journey.
2. Site Optimized For Mobile
Until recently, Google considered the desktop site the primary version. But because mobile traffic spiked in the last few years, they recently rolled out mobile-first indexing, which means that the mobile site will now be considered the primary version.
This update will be rolled out gradually, but your online store needs to be ready when the time comes. You need to make sure that you have a mobile version of your site that loads fast and provides a flawless user experience.
3. People Love Free Shipping
One significant aspect that can lower your conversions is the fact that you don’t offer free shipping. As it turns out, if you decide to include this option, customers will actually spend more money on a single order.
If visitors are not happy with the fact that you don’t provide free delivery, then they will most likely leave your site and find another online store that can comply with their preference. If you can’t offer free shipping on all orders, we recommend adding this option for orders that exceed a certain amount of money.
Social proof is a vital element that can reflect on your conversion rates. Product reviews are especially important for first-time buyers as they can convince them to place an order.
4. Product Reviews Matter
The reviews are important for search visibility as well. You can implement the schema.org markup, and so Google will display the star ratings in search engine results, which can increase the click-through rate. Reviews are trusted just as much as personal recommendations so it’s definitely worth having them.
5. Link Building
Backlinks remain one of the three most important Google ranking factors, and so earning quality links needs to be part of your growth strategy.
Here are two ideas you can use to earn more backlinks:
- Connect with influencers. Influencer marketing is a big trend these days so you need to jump on the bandwagon and identity influencers you can work with. Because their sites already have authority, you will gain valuable backlinks from them.
- Partner up with other brands. Find brands that sell products which don’t compete with yours. Make sure you identify with them, that you can create a mutually beneficial partnership and think about what kind of offers you can run together.
These data-driven tips are based on what the big names in the industry are already doing and so the secret to achieving success as an online retailer is first to apply these tips and then just get creative.