When you first start an online store, it may not be as hard to do everything yourself or with the help of a couple of people. It’s quite easy to be up to date with every operational aspect of your business.
But as your business grows, you need to hire more people, and you start realizing that what was working in the beginning, cannot be applied anymore.
That is when you need to start using eCommerce automation because despite how many more employees you’re going to hire, people don’t scale and so only automation can help you achieve sustainable growth.
First, let’s define eCommerce automation.
What Is eCommerce Automation?
Your employees most probably have a lot of small tasks that they need to do every single day. At first glance, they don’t appear to be a huge time waster, but if you combine them, you’ll realize how much time is actually spent on them instead of doing something more productive.
eCommerce automation combines software and processes to reduce redundant tasks and manual workload, it simplifies workflows, and you can also use it to do all kinds of experiments.
Automation can be applied to many different areas, such as orders, marketing, segmentation, tracking, reporting, or promotions.
Now, let’s see why every online store should take advantage of automation when their business starts to grow.
Why You Need To Start Using eCommerce Automation
1. It helps reduce cart abandonment
With automation, it’s easy to retarget people who visited your site but didn’t buy anything. You can use either cart abandonment emails or Facebook ads. For sending the emails, you can use an email platform such as MailChimp.
2. It helps with inventory management
For aspects related to inventory, shipping, or anything else that has to do with the products, automation can save so much time.
You can set up alerts, so you know when certain products are low in stock. That way, you can restock before they run out. Also, you can automate a process that will remove from the site products that have been discounted so you won’t need to do it manually every time.
3. It helps you connect with new customers
Establishing a relationship with new customers right from the beginning is critical. They should receive more than just the invoice for their order. A welcome and thank you email is recommended if you want to connect with them.
With automation, this process can be streamlined without a fuss.
4. It improves customer service
When it comes to automating customer service, we’re not referring to removing human interaction. In ecommerce, automation can help by integrating multiple channels so that your staff has access to previous communication history with every customer.
5. It helps you run promotions more efficiently
The marketing department can benefit from automation as well thanks to the fact that they can be notified whenever inventory for certain products is low and stop promotions for them.
Another scenario is one where new products are added to the site, and so they will be notified to start a promotional campaign.
When it comes to ecommerce automation, you must not forget that it should not replace human interaction. You should still spend time talking back and forth with your customers and have employees resolve any issues they may encounter.
In the end, eCommerce automation should be about eliminating manual work and redundant tasks so that you have more time to experiment and focus on growing your business.