Blogging is one of those strategies that can generate a constant stream of traffic to your online store. By creating quality content that other sites would want to link to, you will increase your audience and popularity over time, which will help your online store in terms of SEO as well.
Publishing content regularly will act as a signal that your site is continuously updated, which is important for Google. This means that your site will be ranked higher because of this.
Now that you know why it’s important to blog on your online store let’s see what types of posts you can create.
1. How-to Guides
Whether you’ll be doing tutorials on how people can use your product or tutorials that will help them solve certain problems, how-to guides are the most appreciated types of content out there, especially when it comes to videos.
To find the best topics you can cover, do some research on Reddit or use a tool such as AnswerThePublic to find the best topics for your niche.
You’ll get tons of content ideas that you can use for the upcoming months.
2. Buying Guides
You can create buying guides whether you sell physical or digital products. Think about how many holidays are every year, and it will be easy to come up with ideas for them.
Keep in mind that the main difference between buying guides and other types of blog posts is the fact that this one needs to have somewhere around 10,000 words long. So you most likely won’t be publishing buying guides every month.
Long content ranks better so you’ll get multiple benefits from creating this piece of content, aside from increasing awareness for your brand.
3. Lists posts
Lists are also an incredibly popular type of content, not to mention the fact that they can increase your click-through rate in SERP.
In the past, we would see posts such as “10 great Christmas gifts you can get your best friend”, but now it’s all about using bigger numbers, such as 50 or 100.
You may also want to check the results on Google to see if someone else has already written a list post using the same number you were thinking to use. It’s best to use a different one if this is the case.
By interviewing an industry expert, you will get to produce unique content that your audience won’t be able to find anywhere else.
If you do them regularly, they can bring more mentions and links than regular blog posts because people are more and more interested in an expert’s point of view.
Infographics have remained popular to this day and the main reason for this is because it’s an attractive, fast and fun way of presenting facts.
If you want to talk about some dull statistics, then an infographic can make them easier to digest.
Aside from creatively displaying data, infographics also provide useful information which is something people appreciate.
Blogging is one of those tools that not only help you sell more and increase brand awareness, but it’s also essential if you want constant traffic to your site.
Think about it: a blog post you publish today will bring traffic even a few years from now so it’s a long-term strategy that every online store should use.