Learning begins with a book
About Editura Paralela 45
Editura Paralela 45 publishes a catalogue built around readers of every age: educational material aligned with the school curriculum, from kindergarten through to exam preparation, illustrated books and stories for children, titles for teenagers, and Romanian and foreign non-fiction and fiction.
Collections such as Mate 2000, Portalul magic and the Ghidurile practice have become points of reference for teachers, parents and pupils alike, and the catalogue grows every year with new titles and with reissues of the most sought-after volumes.
The challenge of a book catalogue
A publisher's catalogue brings particular challenges in eCommerce: the same book has to be findable by author, by collection, by subject and by school year, and readers arrive at it along completely different routes — some are looking for one specific title, others for the right workbook for their child's class.
On top of that comes the seasonality of the start of the school year, when traffic and order volumes rise sharply over a short window.
The Zento solution
The online store was built on Zento, with a catalogue structure that takes account of how a book is actually searched for, and with the navigation, filtering and search functionality a catalogue of this size needs.
A new design and a new brand gave a long-established publisher a completely new identity.
