The popularity of the SaaS type of solutions (Software as a Service) grew extremely in the last years due to the fact that it represents a more viable alternative in comparison with the option of developing internally the own software, which needs a bigger effort and budget.Read More
This month we have very good news for the Blugento clients, for the team and for our partners. Blugento drew a 1-million euro strategic investment, after signing an international agreement with the R22 Polish group.Read More
In a previous article, we announced that we’ve been accepted to be part of Orange Fab Romania, which is an acceleration program.
All the startups that are part of this program have the opportunity to take part in Startup Festival X Bounce that will be happening in Busan, South Korea. So that is where we’re headed in just a few days!
Why BusanRead More
September has been an exciting month for us, and in today’s article, we want to share our enthusiasm with you as well.
The Big News
Zento has been accepted in the Orange Fab Romania acceleration program. This means that for one year straight, we’ll have the opportunity of developing our Magento SaaS eCommerce solution using innovative technologies and we’ll also have access to dedicated mentoring.
What Is Orange Fab?
Orange Fab is a program developed by Orange, which is the leading communication company in Romania. Through this acceleration program, Orange aims at supporting entrepreneurs expand their startups so they can grow their business both locally and globally.
At the moment, Orange Fab is being organized in 15 countries...Read More
Magento Imagine is an event that you don’t want to miss if you’re an eCommerce professional. That is why a couple of members of Zento’s team, namely Sandu Babasan, CEO, and Vlad Stanescu, CTO, attended Magento Imagine 2018 with a few of goals in mind:
- Connect with the global eCommerce community;
- Learn the latest updates and innovations in the industry;
- Get inspired by some of the brightest commerce experts.
There are two options when a visitor lands on your product page: you either win them as a customer or you lose them.
This means that how you present and structure your product pages is not important only for search engines, but it can also impact your conversion rates.Read More
Opening an online business is costly, so that it is necessary to look for the best ways of optimising this investment.
For achieving this, we offer you 5 simple tips that will be key in getting higher-quality clients.Read More
Find out the benefits Design Thinking can bring to your B2B and B2C strategies:Read More
Most online shoppers will get disappointed if they land on a product page and notice that the item they’ve wanted to purchase is no longer available. Luckily, you can turn their disappointment around and not lose them as customers.
Here’s how to approach sold-out product pages.Read More
For the emails to be effective, it’s essential to have a plan and know what and when to send them something.
Here are five tried and tested ideas you can start using right away.Read More
If you want to become a leader in your industry and make more informed decisions, you need to start relying on data-driven facts.
Here are some of the best tips you can use to boost your online store’s growth this year.Read More
Acquiring new customers is more expensive than retaining the ones you already have.
As a result, successful customer retention programs have excellent ROI and successful businesses concentrate on extending customers' lifetime value .
Then, the question is: What does a successful customer retention strategy look like in the eCommerce industry?Read More
When you search for something on Google, you probably noticed that each result has a small description. Sometimes it’s short, sometimes it’s long, and sometimes it just looks bad. That is the meta description.
If you want to improve your click-through rate from search results and rank your product pages higher, then you need...Read More
Search engine optimization (SEO) is the process of attracting more organic/free traffic from search engines such as Google, Bing, or Yahoo.
Do you want more traffic for your online store? Sure you do!
To achieve this, you need to start getting the hang of SEO and know how to master it to achieve higher rankings in search results.
In this article, we want to talk about three main concepts that will help you understand eCommerce SEO much easier.
Let’s get started.
1. Keyword Research
Finding the best keywords you can use for your pages is key to appearing in search engine results. When it comes to keyword research, it’s all about finding the terms that your potential customers might be using.
You might be asking yourself: how do I choose the best keywords for my site? Well, you can make the selection based on these four characteristics:
- Volume. The higher the search volume a keyword has, the more traffic you could potentially bring to your site. But this often means there’s a lot of competition as well.
- Competition. The lower the competition for a keyword, the higher the chances for you to rank for that term. Bottom line, the ideal keyword should have high volume and low competition.
- Relevancy. The keyword you’re choosing needs to fit the content that’s on the page.
- Intent. In eCommerce, it’s all about the buyer’s intent, meaning that you need to use keywords that people would use when they are interested in buying something, such as “sexy black cocktail dress.”
Here are the best tools you can use to do keyword research:
- Google is the most popular search engine in the world, which means that it can be a goldmine for ideas. Just type in any word or combination of words you want, and you’ll notice how many suggestions you can get thanks to Google’s autocompleting feature.
- Amazon is the largest marketplace in the world, and the difference between this giant and Google is that it’s product-focused, whereas Google might give you suggestions that don’t match the intent characteristic.
- Keyword research tools such as Moz, SEMrush, Keyword Planner.
2. Site Structure
SEO it’s also about user experience and how your site organized can affect this. What this means is that you want to make it easy for people to find the information and the products they’re looking for.
A good site structure meets these two essential qualities:
- It’s simple and easy to scale as your online store grows;
- Visitors don’t have to click tens of times to find what they’re looking for.
Because eCommerce sites don’t have that much content on their pages compared to other sites, you need to identify which internal levels of the site structure (such as categories, attributes, filters, or brands) it makes sense to let Google index. Some pages might list only one product which can hurt your rankings due to thin content.
3. On-page SEO
After you’ve done the keyword research, you can start working on on-page SEO.
Here are the main aspects you need to optimize:
- The meta title and the meta descriptions. Ideally, these should include the keyword you used the optimize the page, and they should convince people to follow the link.
- The alternative text for the images. Google can’t read images, which is why you need to add the keyword in the alternative text as well.
- The URL. The perfect URL should be short, it needs to contain the keyword, and it should not have stop words, such as “a,” “the,” “and.”
- The product descriptions. We mentioned earlier how ecommerce sites have thin content compared to other websites. If you can, try to make the product descriptions longer, because the more you write, the more accurate Google can rank your pages for other similar keywords.
This was just a small fraction of what ecommerce SEO represents. Nevertheless, we hope it helped you understand better its main concepts.
SEO is an ongoing battle so once you start, you should not give up until you’re on the first page of Google.
Creating a content marketing strategy for your eCommerce business is one of the most important investments you can make.
Just think about how many times you’ve discovered certain products or an online store through content and not the product pages themselves.
Additionally, more than 50% of online buyers will research a product after reading about it. And 90% of these consumers think that custom content is useful which means that having a content strategy will meet your audience’s needs.
Let’s find out what are the advantages of investing in a content marketing strategy.
1. Brand Awareness
Consumers tend to feel more close and associate positive feelings with brands that create custom content. Depending on the type of content you create, you can also become an expert in your niche which means that more people will find out about you and trust your opinion.
The more content you publish, the more it will benefit your rankings, especially if you’re using keywords that you know people are searching for.
Content marketing is a long-term strategy which means that an article you publish today can bring lots of traffic years from now, especially if it’s evergreen content (eg. What to wear to a cocktail party).
3. Build Loyalty
The idea of having a content marketing strategy is not to make sales. It’s more of a consequence of your efforts. Your primary goal should be to create content that’s useful to your audience so they will come back to your site. Some of them will ultimately become repeat customers which will increase their lifetime value.
4. Product Research
Did you know that 81% of consumers do online research before they make a purchase and the majority of people start the research starts on search engines?
This means that if consumers can’t find content that matches their search intent, you’ve lost the battle. The point of having a content marketing strategy is to also attract the potential buyers as early as possible in the buying process.
Done right, content is all about educating your audience. “Teach, don’t sell” is the mantra of any content marketing strategy. Customers like to stay away from reading salesy content so don’t go for that approach.
Even though your content doesn’t have to be salesy, that doesn’t mean you can’t talk about your products. On the contrary, you should use them to inform consumers about their features and how to use them. You can probably share a few tricks and tips that your audience might not know about them yet.
7. Sales Funnel
The sales funnel goes like this: awareness, intention, desire, action. For every stage, there’s a particular type of content you can create so that consumers that may not have heard about your brand yesterday will turn into loyal customers over time.
If you are serious about growth, want to attract more traffic to your online store and increase your conversion rates, then you need to invest in a content marketing strategy.
Moreover, the costs will be less than what you would pay for traditional marketing. Start investing in content right away so you can reap the benefits as soon as possible.