Born of a passion for light, quality and professionalism
The Electric Light project, together with its mascot Mr. Light, was born of a passion for light, quality and professionalism
Electric Light brings to light the vision of a team of passionate people with expertise in electrical materials and modern lighting products and, not least, in the most efficient solutions for their customers.
About Electric Light
With more than 20 years of combined experience, 15 warehouses across Romania and over 10,000 different products, Electric Light's mission is to offer the widest possible range of lighting products, accessories and services, always at fair prices.
Keeping pace with a fast-moving energy industry, Electric Light is always looking for the most efficient solutions for its customers' needs, whether they simply want a new bulb to light up a favourite corner of the living room or want to change the colour temperature of their bedroom lighting straight from their phone
The goal of the Electric Light store is to become a one-stop shop for all the electrical materials and equipment needed for any construction or renovation project.
The challenge
The Electric Light project was built around integrating the product catalogue of the ERP application with the online store for more than 10,000 products, each with extensive technical specifications: from descriptions and custom representative icons to complex technical data and multiple attachments, so that users can easily find product details and the factors that set the Electric Light brand apart.
The project also called for the creation of a brand identity that resonates with Electric Light's range of products and services.
Given that the Home & Deco industry demands a creative presentation of the product portfolio as well as an immersive experience, Electric Light took on the task of giving shoppers genuinely different and innovative shopping experiences, which meant integrating third-party 3D and virtual showroom tour solutions.
Building the brand and the Zento online store
Both the Electric Light logo and the “Mr Light” mascot, created to bring the project to life, formed the basis of the bespoke design, which met the agreed acceptance criteria within a few iterations.
Once the visual side was approved, work began on integrating the product catalogue, pulling product information dynamically and asynchronously from several sources. The functions of the ERP and of the Magento platform made it possible to automate the data down to the smallest detail, with intelligent recurring updates across the entire product catalogue.
At the same time, the integrated operational flow automated order processing, the issuing and sending of invoices to end customers, and the display of those invoices in their accounts.
Today, whether you are renovating or building, Mr Light — your digital electrician — is right there with you.
- Two-way ERP data synchronisation
- Virtual showroom
- E-mail marketing automation
- Online card payments
- SELF-AWB service
- Automatic product catalogue updates
- Product search autocomplete
- Manufacturer index
- Supplier feed ingestion
