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Meșterești case study

About Meșterești

Meșterești gathers in one place everything a house or garden project needs: polytunnels and event marquees, stainless steel chimney flues, wooden barrels, metal fence slats, play complexes for children and urban furniture.

With more than 18 years of experience and thousands of projects seen through alongside its customers, the team puts the emphasis on free technical advice: from choosing the right product to installing it, the shopper gets answers from people who know the products in detail.

The builders' blog rounds out the store with practical guides and tips, so that those seeing their own projects through find the information they need before they order.

Meșterești

The challenge of a technical catalogue

Meșterești products are chosen on concrete specifications — dimensions, thicknesses, tarpaulin density, tube diameter — and the same product often exists in dozens of variants. The store had to make those differences visible without turning the choice into an exercise in patience.

On top of that, a good share of the categories are strongly seasonal, and campaigns and promotional bundles have to be built quickly, at the pace demand changes.

Meșterești

The Zento solution

The online store built on Zento makes sense of the complexity that comes with the product catalogue, high-volume shipping and consultative selling.

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