An official distributor and importer, with 100% genuine products

Nitela case study

About Nitela

Nitela is an online drinks store with a catalogue covering whisky, cognac, brandy and armagnac, white spirits, rum, liqueurs, vermouth and aperitifs, beer and cider, wines, prosecco, sparkling wines and champagne, alongside a soft range of water, soft drinks, coffee and tea.

As an official distributor and importer, Nitela guarantees 100% genuine products, from brands such as Corona, Heineken, Birra Moretti, Ciuc, Silva, Desperados and Amstel through to premium names like Hennessy and Moët & Chandon.

Almost 30 years in the field have made the company a trusted partner for businesses and for events, and the range is rounded out with snacks, confectionery and gift packs.

Nitela

The challenge

A drinks catalogue means a large number of references with fine distinctions between them — year, volume, alcohol content, country of origin — and specific rules on how they may be presented and sold.

On top of that, the store serves individual shoppers and business customers alike, with different expectations around ordering, delivery and the commercial relationship.

Nitela

The Zento solution

The online store runs on Zento, with filters built on the attributes that matter when choosing a drink, and with product presentation that brings out how genuine the products are and where they come from.

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