Waterboyz

The company achieved remarkable results by migrating its waterboyz.ro platform to Magento 2. That success was made possible by close collaboration between the implementation teams. Migrating and optimising the platform delivered multiple benefits for the company, including a more effective presentation of the product catalogue and dedicated B2B functionality.

Seaside Playgrounds is the leader of the playground industry in Romania. With extensive experience in creating and selling products for parks and play areas, the company focuses on quality, safety and innovation. Seaside Playgrounds provides complete solutions for designing and equipping play spaces, with an emphasis on meeting its customers' needs and creating memorable experiences for children.

Replatforming the Waterboyz.ro project onto Magento 2 involved significant challenges. The Zento team had to migrate all the content successfully, including the product catalogue, the dedicated B2B functionality and the SEO data, adapting it to the new requirements. This called for careful planning, a customised design and optimisation of the quoting and sales processes to ensure a smooth transition and an improved customer experience. The company also wanted more efficient catalogue management, so integrating the two platforms at catalogue level was taken into account as well.

Migrating the www.waterboyz.ro platform to Magento 2 brought Seaside Playgrounds a series of significant benefits, among them:

• far more efficient management of the platform's content
• more effective presentation of the product catalogue
• improved interaction between B2B customers and the company's offering
• an automated process for reviewing quote requests and issuing quotes, which streamlined the sales team's work

During the migration of the waterboyz.ro platform, Seaside Playgrounds had the advice and expertise of one of the largest digital marketing agencies in Romania. Their team played an essential role in supporting the migration and aligning it with Google's best practices, ensuring that www.waterboyz.ro met every technical requirement needed to be indexed and to rank as highly as possible in search engine results.

Close collaboration between the Zento team, the Seaside Playgrounds team, the ERP solution team and the digital marketing agency team made the migration of www.waterboyz.ro to Magento 2 a success. Optimising the functionality and implementing dedicated B2B features delivered multiple benefits, and with this achievement Seaside Playgrounds strengthened its position in the market and optimised its online presence to meet the needs of its B2B customers. This successful migration demonstrates the skills and expertise of the Zento team in implementing and delivering eCommerce solutions, and in supporting B2B businesses to automate and optimise their management, quoting and online sales processes.

• Bespoke quote request module
• Product catalogue synchronisation between the ERP and the online store
• Quote request synchronisation between the online store and the ERP
• On-page SEO specifications
• Facebook Conversion API
• Bespoke landing page
• Multi-language
• Blog