WMF

WMF is a German brand with a history that begins in 1853 and more than 170 years of innovation in kitchen and tableware. Its philosophy comes down to a single phrase — inspired by professionals, designed for home — and it shows in every product category.

The catalogue covers cookware and pressure cookers, knives and cutlery, tableware, baking tins and accessories, kitchen utensils and small appliances, from espresso machines and blenders to electric grills.

A brand store has to follow the group's visual identity manual and standards exactly, while at the same time being localised for the Bulgarian market, with its own prices, availability, payment methods and delivery.

WMF products are often chosen as a set or as part of a series, and the store had to make it visible that a product belongs to a collection.

The store built on Zento for the Bulgarian market has a design aligned with the brand's visual identity, and catalogue navigation tools that help the shopper reach the right product.