Ziaja launches its Direct-to-Consumer sales channel with Zento
About Ziaja
Born of a passion for cosmetics and a desire to create therapeutic skincare preparations with the simplest possible formulas, grounded in pharmaceutical expertise and inspired by the harsh coastal climate, Ziaja's products are built around a principle of honesty, offering a fair price for the quality provided. Focused on continuous improvement and development, Ziaja creates innovative products that care for the skin and for the environment alike.
Every formula is manufactured with great care and in line with European Union cosmetics legislation.
The challenge of launching a D2C online store localised for the Romanian market.
With over 1,000 products in its portfolio, Ziaja already had a presence in Romanian retail, but to grow sales and strengthen the brand's positioning it set out to launch its own online store (direct-to-customer), a concept that gained real momentum during the pandemic.
With a well-defined visual identity already established offline, the challenge was to accommodate the elements and specifications of the brand manual within the online store interface, which also had to align with all the international websites.
D2C Zento
The Zento online store was the perfect choice, because the capabilities of its PWA visual interface made it possible to align the design with the brand specifications. At the same time, the store's navigation and filtering, together with its bespoke functionality, deliver an enjoyable shopping experience shaped around what users expect.
The solid Zento foundation with every integration you need.
- E-mail marketing automation
- Marketing pop-ups
- Online card payments
- Product search autocomplete
- Back-in-stock customer notifications
