Product images can say a lot about the quality of your products, its features and your brand as a whole. As a result, 50% of online shoppers care more about product images than product descriptions or customer reviews.
This doesn’t mean that the latter ones should be neglected, but it proves that it’s essential to invest in high-quality images as well.
In this post, we’ll walk you through five techniques that every online store should use to edit their product images.
1. Removing The Background
If you’re familiar with Photoshop, then you already know that background removal is one those basic skills that the tool offers.
The reason why it’s recommended to remove the background for your product images is that it will help you keep the focus on the product by making sure that there isn’t going to be any distracting element in the background.
Moreover, it provides consistency if you’ve taken the product images in different scenarios. Background removal is also a simple yet effective technique you can use if you want to go for a minimal look.
2. Adding Gradients
If you want to add drama to your product images or make them a little bit more luxurious, then you need to use gradients.
To mimic the fact that your product is under the spotlight on a stage, you can choose a radial gradient. The effect you’re going to get will set a certain mood and atmosphere, and so the product images will most certainly catch the eye of your visitors.
3. Using Blur
In photography, blur is also known as bokeh. It’s a technique that uses lenses to make certain parts of an image out of focus.
The point of blurring the background is to keep the focus on the product itself, which produces a delightful imagery.
This technique works great not only for products, but also for portrait images, and you want the focus on jewelry or certain accessories, such as glasses, or hats.
4. Adding Shadows
Because online we can only view products on our flat screens, it’s hard to get a feel for how they would look like in real life.
This is where adding shadows can help. By adding subtle shadows below products, you can create the sense of 3D and also add weight to them.
That way, the products can become more tangible to visitors.
5. Adding Reflections
If you’re selling jewelry, sunglasses, tech products, or glassware, then adding reflections to the product images is a must.
Like in the case of using shadows, reflections will also add physicality to the items you’re selling. The mirrored effect given by the reflection will create a clean, sleek look which will help you emphasize a certain part of the product.
Putting your products in the best light possible is critical if you want to make sales and establish yourself as a trusted brand.
Now that you know the best editing techniques for your product images, you can get to work and apply these tips. You’ll notice how much of a difference the smallest details can make.