Most eCommerce businesses don’t have a problem attracting traffic to their site. They have a problem with the conversion rate.
In this case, more traffic isn’t the solution, but finding the best ways to leverage the traffic you’re already getting and converting the visitors into actual customers.
Here are five changes you can make to improve your conversion rates and grow your eCommerce business.
1. Take Advantage of High-Quality Images
When people shop online, they can’t touch the product; they won’t be able to feel its texture and quality.
This means that you need to convince them through the product images that the item they’re looking at is of high-quality. Use multiple images to show the product from different angles. Even if visitors may not look at all of them, it’s important for them to see that they have the option to do so.
You don’t need to hire a product photographer for this. You can simply take the photos yourself in the highest quality possible.
Then, add white space around the photo, and allow visitors to zoom and rotate the image. It would also be ideal if you could show the product placed in context. For example, if you’re selling shoes, show a photo of someone wearing them with an outfit.
2. Add Product Filters
The more choices people have, the fewer decisions they’re going to make.
If you’re selling hundreds of product on your eCommerce site, then you need to add product filters so that visitors can navigate more easily.
Give them the option to sort your products by price range, popularity, color, size, category, and you can add more depending on what you sell.
3. Use Product Videos
You don’t need a professional studio to shoot product videos. In fact, you can do these with your smartphone or, even better, by taking advantage of user-generated content.
You can kindly ask the customers who already purchased from you to create a short testimonial video about the product.
And even if you don’t have customers yet, you can grab your team and start shooting some cool videos on your phone.
4. Eliminate The Shipping Costs
High shipping costs are the number one reason why consumers abandon shopping carts, which in return leads to lower conversion rates.
Moreover, studies show that they would purchase more products if they had the free shipping option. If you can’t eliminate shipping costs, then you should at least be upfront about the costs or set a minimum spend for which you can provide the shipping for free.
5. Showcase Product Reviews
Studies show that more than 50% of shoppers read product reviews before they decide to make a purchase.
Make it easy for your visitors to find out more about the products you’re selling by adding a reviews section. You can also use the star rating system to encourage your customers to rate your products.
Send an email to them one week after they received the product they ordered and ask them to leave a review. To entice them to do it, you can give them a 5% discount on their next order.
Always Be Testing
No matter which one of these ideas you’re going to test out, remember to measure the results and see if it made a difference in your conversion rates.
In eCommerce, there’s always room for improvement, so aim as high as possible to keep moving forward.