Email marketing remains to this day the marketing channel with the highest ROI, especially for online stores. This is why it’s critical not only to send emails to subscribers but new customers as well.
The reason for this is because it’s way more expensive to convert potential buyers into customers then it is to sell to current ones.
So instead of selling to those who aren’t customers yet, we recommend focusing on building a relationship with your newest customers.
In this article, we’ll show you how to do it by using five types of emails.
5 Types of Emails You Need to Send to New Customers
1. Thank you emails
When it comes to building relationships, saying thank you can go a long way. This is especially important after someone has decided to do business with you.
Most online buyers expect to receive a basic confirmation email of their order, but if you want to stand out, then you need to send an exciting, amusing email that will set your brand apart.
2. How-to emails
To make sure that your customers will get the most out of the product they purchased, we recommend sending helpful content such as blog posts that have already been published on the topic, new content created based on your customers more frequently asked questions, or a tutorial.
For these emails, you need to figure out what your customers know and don’t know about using your product so you can send them helpful information.
3. Survey emails
After your customer had the chance to test and use your product, you can send them a survey email and ask something as simple as: How likely are you to refer [your company name] to a friend?
You can, of course, change the wording or ask more questions.
The point for these survey emails is to find out if people love your products, to turn them into repeat customers and to also be aware if certain customers are having issues with the product they purchased so you can fix them right away.
4. Follow up emails
A few days after your customer received the order, you can check in with them to see if their order arrived safely; if they’re enjoying the products or they have any questions.
It’s a nice touch you can add which will let them know that you care about their happiness.
Showing that you care is one of the first things that will help you build a relationship with new customers.
5. User-generated content emails
To encourage customers to share their (positive) thoughts about your product, you can tell them that they share the love on social media.
Make sure that you’re going to do a little bit of research first to see which platform would be best for your audience. You also need to come up with a hashtag so you can find your customers’ posts more easily. Then, as a bonus, you can include an incentive as well, such as a discount on their next order.
Nurture, Acquire, Send Emails, Repeat
These five emails represent just a small part of the process that will help you turn new customers into loyal fans of your company. They are important nonetheless which is why you should focus on making them as good as possible.
We hope that we’ve given you some good ideas that you can use and that you’ll take advantage of them to turn more new customers into life-long fans.