SaaS Solutions - Why are they popular in small and medium-sized businesses

SaaS Solutions - Why are they popular in small and medium-sized businesses

9/2/2019 1:55 PM

Solutii SaaS eCommerce Afaceri

The popularity of the SaaS solutions (Software as a Service) grew extremely in the last years due to the fact that it represents a more viable alternative in comparison with the option of developing internally the own software, which needs a bigger effort and budget.

SaaS applications, such as Zento has several advantages, such as:

  • Lower costs;
  • Flexible and predictable payments;
  • Reduction of the implementation time;
  • Scalability;
  • Stability and increased security

All these advantages transform slowly the way in which the small and medium-sized companies develop their businesses. Blissfully, a company that created a management solution of SaaS noticed that starting with 2010, the adoption rate of the software as a solution applications exploded within the small and medium-sized businesses.

Based on the data they have available, they generated a report that shows how the companies use the SaaS solutions, but also what we can expect in the future. Here are the drawn conclusions.

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The allotted budget to the SaaS applications has doubled since 2016 until now

According to the data collected by Blissfully, a small and medium-sized business (at global level) uses approximately 40 SaaS solutions, number which grew significantly in the last years. In 2017, the companies were using in average 20 such solutions.

Now, an employee manages in average 8 SaaS applications which represents a radical pass from the times when all the decisions, but also the managements regarding the software products were the responsibility of the IT department.

Because more and more SaaS solutions will appear on the market, the small and medium-sized companies will have to find strategies to assess the type of products they need, as well as their efficiency in developing the businesses.

SaaS solutions are used by all departments

The big advantage of these applications is that no technical knowledge is needed, thus they can be used by any department, whether accounting, marketing, human resources, project management or sales management.

Moreover, the members of the departments are those responsible for making the decision regarding the SaaS solution suited for their needs.

SaaS - the ideal solution for small and medium-sized businesses

In the following years, more and more diverse SaaS applications will appear on the market, which will be able to cover the needs of the small and medium-sized businesses, a segment that drew more and more these solutions. The businesses will be able therefore to set a lower budget, since they will know exactly what costs the respective applications involve, but also the functionalities they will receive.

However, the most important aspect is the fact that a SaaS platform allows any entrepreneur to focus his attention on growing the business, while the developing company of the product will handle the technical aspects, updates and security.

Zento’s motto is “Platform for growth”, which is why we recommend you that, regardless of the SaaS solution you choose, it has to give a boost to your business, and not to represent an impediment in its development.

If you are looking for an eCommerce SaaS solution, don’t hesitate to contact us and we will recommend you the package that suits your business.

Posted in Online Marketing Best Practices Email Marketing By:
Bogdan Dumitru