What to Consider When Choosing an eCommerce Platform

What to Consider When Choosing an eCommerce Platform

11/21/2017 3:54 PM

Do you want to start an eCommerce business but don’t want to hire a developer to create the site? Then you need to start thinking about eCommerce platforms.

These platforms are a popular choice nowadays because anyone can start an online store in just a matter of hours. And the best part is that you don’t need coding skills to do it.

Now, there are so many options out there when it comes to eCommerce platforms so you might not know which one to choose. Because of this, we thought it would be helpful to talk about the most important aspects to consider before choosing the best platform.

Let’s get into it.

Customization

Even if you may not have the budget to hire a web designer, you still want to differentiate your online store from others.

To do this, make sure that the eCommerce platform you’ll consider will allow you to customize every little detail and that it has a wide selection of themes to choose from.

That way, you will be able to match the design of the site to your brand.

Interface

This is extremely important for both you and your customers. The interface needs to be easy to use when you work on the website. Because if it isn’t, then you’re going to waste a lot of time trying to understand it and making it work.

On the other hand, you need to make sure that the online store itself will have an intuitive interface so that your visitors won’t get confused when they enter the site.

Scalability

One size does not fit all eCommerce businesses, so we recommend opting for a platform that is flexible in terms of options. A restrictive platform could stunt the growth of your business later on.

Look out for those which allows you to add everything that you may need later on, such as:

  • A bigger server, that can hold more products;
  • Payment and shipping solutions;
  • Marketing features, such as A/B testing, remarketing, instant chat and so on;
  • Security. Are security updates automated or do you have to keep an eye out for them?
  • Technical support. When something goes wrong, to whom will you turn?

While it may seem difficult, you need to start planning out the growth of your online store even before its launch.

Functionality

It’s crucial for your visitors and customers to have an amazing experience whenever they enter your site so you want to choose a platform that will be able to provide this. It needs to support high amounts of traffic, offer a personalized experience to returning visitors/customers, and have the option to send emails based on previous actions/purchases.

Customizing the customer experience has become a norm for eCommerce businesses.

Stock size

If you’re planning on starting small, and then scale your business, you need to choose a platform that will allow you to do this.

You also need to make sure that you won’t be paying more necessary on a platform with a high stock limit if you’re only planning on having a small array of products.

Mobile-friendly

For more than two years now, Google’s search algorithm has been including mobile-friendly as a ranking factor. That is only one of the reasons why a mobile-friendly eCommerce platform is a must.

Make sure that the platform you choose is optimized for mobile devices and uses a responsive design.

Security

Having an SSL certificate is a must for eCommerce businesses because it allows browsers to process sensitive data during transactions and while keeping it safe. A hosted platform will take care of this for you and will also make sure that you are PCI compliant.

If you choose an open-source platform, you’ll need to make sure that you cover these two aspects.

We hope that these aspects are going to help you decide which eCommerce platform is right for your business. In the beginning, don’t pay for the functionalities you don’t need and try to focus on what’s important.

Posted in Ecommerce By:
shop manager